想要在抖音占据一席之地当然要了解抖音的规则，这里主要说一说抖音的推荐机制，对于视频的推荐可以说是一个漏斗机制，跟今日头条的去中心化的推荐算法原理基本一致。 它分为 三个步骤：

If you want to occupy a place in Tiktok, you must understand the rules of Tiktok. Here we mainly talk about the recommendation mechanism of Tiktok. For video recommendation, it can be said to be a funnel mechanism, which is basically consistent with the principle of the decentralized recommendation algorithm in Headlines today. It is divided into three steps:

1.冷启动

1. Cold start

假设每天在抖音上有 100 万人上传短视频，抖音会随机给每个短视频分配一个平均曝光量的冷启动流量池。比如，每个短视频通过审核发出后，平均有 1000次曝光。

Assuming that 1 million people upload short videos on Tiktok every day, Tiktok will randomly assign a cold start flow pool with average exposure to each short video. For example, after each short video is reviewed and sent out, it has an average of 1000 exposures.

2.下一轮流量池曝光

2. The next round of traffic pool exposure

数据挑选抖音会从这 100 万个短视频的 1000 次曝光，分析点赞、关注、评论、转发等各个维度的数据，从中再挑出各项指标超过 10%的视频，每条再平均分配 10万次曝光。

Data selection Tiktok will analyze the data of likes, concerns, comments, forwarding and other dimensions from 1000 exposures of the 1 million short videos, and then select the videos whose indicators exceed 10%, and each video will be equally allocated 100000 exposures.

然后再去看哪些是点赞、关注、转发、评论是超过 10%的，再滚进下一轮更大的流量池进行推荐。

Then go and see which ones have more than 10% likes, followers, shares, and comments, and roll them into the next larger traffic pool for recommendations.

3.精品推荐池

3. Premium recommendation pool

通过一轮又一轮验证，筛选出来点赞率、播放完成率、评论互动率等指标都极高的短视频才有机会进入精品推荐池，用户打开时，看到的那些动辄几十上百万点赞量的视频就是这么来的。

Through round after round of verification, short videos with extremely high likes, completion rates, and interaction rates of comments are filtered out to have the opportunity to enter the premium recommendation pool. When users open them, the videos they see with tens or even millions of likes are obtained in this way.

通过提升 点赞量、关注量、评论量、转发率 等指标，获得更大的官方精准推荐，赢得更大的曝光。

By increasing metrics such as likes, followers, comments, and reposts, we can obtain more accurate official recommendations and gain greater exposure.

5内容发布时间

5 Content release time

给予抖音的推荐算法来看，视频发布的时间对于整体的效果其实也是有影响，如果你在目标用户比较活跃的时段发布，那么也就有更大的几率被感兴趣的用户看到，也就可能进入更高推荐的流量池。

According to the recommendation algorithm given to Tiktok, the time of video publishing actually has an impact on the overall effect. If you publish at a time when the target user is more active, you have a greater chance of being seen by interested users, and you may enter a higher recommended traffic pool.

根据统计显示，有 62%的用户，会在饭前和睡前刷抖音，而在公司路上、上厕所等碎片化时间刷抖音的仅有 10.9%。

According to the statistics, 62% of users will use Tiktok before meals and bedtime, while only 10.9% will use Tiktok during the fragmented time on the company's roads and toilets.

你可以想象一下，自己的目标用户的习惯是什么，比如说是学生党、上班族、宝妈还是其他，他们在抖音活跃的时间是什么时候呢？他们哪个时间段更想看什么样的内容？

Can you imagine what the habits of your target users are, such as student party members, office workers, Baoma or others? When are they active in Tiktok? Which time period do they prefer to watch what kind of content?

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