短视频一直是这几年的主流媒体形式，不少的公司都要求会短视频方向的运营～短视频运营实则是一项需要拟定策略并逐步积累经验的过程，对于刚刚准备入门短视频运营的新手小白来说，应该怎样做好短视频运营呢？今天给大家带来超实用的短视频运营8大步骤，全是干货，赶紧码住了！ -
　　Short video has always been the mainstream media form in recent years, and many companies require operation in the short video direction. Short video operation is actually a process that requires developing strategies and gradually accumulating experience. For novice users who are just preparing to start short video operation, how should they do a good job in short video operation Today, we bring you 8 practical steps for short video operation, all of which are practical. Hurry up and get started! -
　　一、内容定位 ：1.分析20个同行账号及爆款2.把选题方向、脚本结构、画面元素，全部吃透，并收集建素材库3.每天登录账号活跃账号4.起号核心:爆款复用!如果一个选题爆了，就用不同角度和形式去不断复制不断重复爆款视频
　　1. Content positioning: 1. Analyze 20 peer accounts and popular products. 2. Understand the topic selection direction, script structure, and visual elements thoroughly, and collect and build a material library. 3. Log in to active accounts every day. 4. Starting core: Reuse popular products! If a topic becomes popular, use different perspectives and forms to continuously replicate and repeat popular videos
　　二、商业定位 1.先了解公司对于新媒体平台的定位、主要功能是什么2.如果是引流获客，那么引流则为这个账号的定位，就要考虑怎么去变现。3.那变现方向有哪些呢主流的有四种:电商带货、引流获客、广告、直播。
　　2. Business Positioning: First, understand the company's positioning and main functions for new media platforms 2. If it is to attract customers through traffic, then the positioning of this account for traffic should be considered, and how to monetize it should be considered. What are the directions for monetization There are four mainstream methods: e-commerce sales, customer acquisition, advertising, and live streaming.
　　三、账号搭建 1.人设定位2.帐号主页装修3.简介参考:你的特点个性化标签、你是谁你有什么背书、你未来要给别人带来什么4.注意事项:要做一个有温度的帐号，五件套要凸显你的人设。
　　3. Account Building 1. Character Positioning 2. Account Homepage Decoration 3. Introduction Reference: Your Characteristics Personalized Tags, Who Are You, What Endorsements Do You Have, What Do You Want to Bring to Others in the Future 4. Precautions: Create a warm account and highlight your persona with the five piece set.
　　四、差异策划1.基于找的20个对标，进行差异化策划。差异化策划有两种，分别是:内容主题差异、内容元素差异。2.账号主题差异化3.内容元素差异化:一个短视频是由5大元素构成，别是:IP身份、场景、服道、态度、呈现
　　4. Differentiated Planning: Based on the 20 benchmarks identified, carry out differentiated planning. There are two types of differentiated planning, namely: content theme differences and content element differences. 2. Account theme differentiation 3. Content element differentiation: A short video is composed of 5 major elements, namely: IP identity, scene, service channel, attitude, and presentation
　　五、内容创作1.素材收集:选题库、标题库、视频库、音乐库2.选题举例:周期方向栏目思维3.脚本结构:文本创意、分镜画面创意4.内容形式:真人口述、图文配音PPT、视频配音Vlog、情景剧
　　5. Content Creation: 1. Material Collection: Topic Library, Title Library, Video Library, Music Library. 2. Example of Topic Selection: Column Thinking in the Cycle Direction. 3. Script Structure: Text Creativity, storyboard Creativity. 4. Content Format: Real person Oral, Text and Text Dubbing PPT, Video Dubbing Vlog, Scene Drama
　　六、拍摄剪辑1.运镜手法:推、拉、摇、移、跟、甩拍摄前要提前熟悉脚本，重点镜头必须要采集到位
　　6. Shooting and Editing 1. Camera Techniques: Push, Pull, Shake, Move, Follow, and Shake Before shooting, familiarize yourself with the script in advance, and capture key shots accurately

　　2.画面构图:中心构图、三分法构图保证主题突出，构图标准
　　2. Picture composition: Center composition and three part composition ensure prominent themes and composition standards
　　3.剪辑元素:画面比例、视频、文字、音效、特效当素材不行的时候，要具备化腐朽为神奇的能力。4.上传发布:固定时间发布、封面比例、10个关键词
　　3. Editing elements: aspect ratio, video, text, sound effects, and special effects. When the material is not good, it should have the ability to turn decay into magic. 4. Upload and publish: fixed time publication, cover ratio, 10 keywords
　　七、投放推广1.投放目标:赞藏、粉丝量这俩都行，建议优先赞藏
　　7. Advertising Promotion 1. Advertising Target: Both likes and followers are acceptable, it is recommended to prioritize likes and followers
　　2.投放时机:新号作品发布了就投3.追停标准:30元最小单元测试原则，一般跑30块钱(1000播放量)基本就能看出作品好坏，投产不达标就听了就行。
　　2. Timing of placement: Once a new work is released, it should be placed. 3. Stop tracking standard: 30 yuan minimum unit testing principle. Generally, running 30 yuan (1000 views) can basically tell the quality of the work. If the production does not meet the standard, just listen to it.
　　八、数据分析 -1.三个维度:播放数据、互动数据、人群画像2.数据很好:总结优点，形成2-5个固定选题。一般来说正真的爆款视频是今天发布，第二天就100+赞，这样的视频才能有好的长尾效应。
　　8. Data Analysis -1. Three Dimensions: Play Data, Interaction Data, and Crowd Profile. 2. Good Data: Summarize the advantages and form 2-5 fixed topics. Generally speaking, a truly popular video is released today and receives 100+likes the next day, in order to have a good long tail effect.
　　本文由 济南短视频运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.cn/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.3.数据不好:总结不足，主要总结的是选题方向、脚本结构、画面元素。
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Please stay tuned. 3. Poor data: Insufficient summary, mainly focusing on topic selection direction, script structure, and visual elements.