以后我就写点关于这方面的分享让大家的业务通过短视频来获客，以及想做短视频内容不知道怎么做的都可以往下看下去，经验实操看我是怎么做的，看我是走了那些弯路踩了那些坑，希望你吸取了我经验后你今后也可以少走几年弯路！
　　In the future, I will write some sharing about this topic so that everyone's business can attract customers through short videos, and anyone who wants to create short video content but doesn't know how to do it can read on. Experience and practice show me how I did it, and see what detours and pitfalls I took. I hope you can learn from my experience and avoid a few years of detours in the future!
　　很多人不知道自己的工作是可以通过短视频来获客的。这个我太有感触了，毕业后刚入房地产的时候，我的经理每天就叫我们打电话，出去拓客，展业啊，都很难获到精准客户，一个月的业绩也很差。于是那时候我就已经开始自己拍短视频了，很多粉丝都知道我现在是一个写字博主。几年的时间我尝试了无数的内容方法，拍摄技巧剪辑，上过热门，也做出过几百万的播放量，也做过好几个账号，也在短视频上赚了一些钱。
　　Many people are unaware that their job can attract customers through short videos. I am deeply touched by this. When I first entered the real estate industry after graduation, my manager called us every day to expand our customer base and business. It was difficult to obtain accurate customers, and our monthly performance was also very poor. So at that time, I had already started making short videos by myself, and many fans knew that I was now a writing blogger. Over the course of several years, I have tried countless content methods, filming techniques, and editing. I have become popular and gained millions of views. I have also created several accounts and earned some money from short videos.
　　在看一下我拍了多少视频，基本每天一条，还不算删除的。这个账号私密作品都是千多条，差不多五年时间短视频制作拍摄。所以我想让你们少走点弯路少踩点坑。免费分享干货，希望您能点赞支持一下，让我有动力持续的分享下去！
　　Looking at how many videos I have taken, basically one per day, not including deleted ones. This account has over a thousand private works and has been producing and filming short videos for almost five years. So I want you to avoid detours and pitfalls. Free sharing of valuable information, I hope you can give me likes and support to motivate me to continue sharing!
　　然而今天还有很多人不知道拍短视频，就知道拿着抖音直接拍摄，或者当朋友圈发，这是浪费我们身边的资源啊。为什么写这篇了文章了？我今天在朋友圈看到了之前的一位同事发的短视频是她自己拍的。很有感触，为什么了？首先她年纪比较大，同事们都叫她大姐，其次她文化不高，当时考试都考了好几次，但是人家愿意持续学习，我记得那时候基本她都是几万的业绩。我们曾经还听过她的分享。可以看一下我朋友圈截图，别人对她评价。好了话不多说，记得点赞分享干货开始了。
　　Today, however, many people do not know how to shoot short videos, they just know how to shoot with Tiktok directly, or as friends. This is a waste of resources around us. Why did you write this article? I saw a short video posted by a former colleague on my social media today, which she filmed herself. Very touched, why is that? Firstly, she is quite old and her colleagues call her 'big sister'. Secondly, she has a low level of education and has taken several exams at that time. However, she is willing to continue learning. I remember at that time, she usually achieved tens of thousands of yuan in performance. We have also heard her sharing before. You can take a look at the screenshot of my friend circle and see how others have evaluated her. Alright, without further ado, remember to like and share your valuable insights.
　　现如今特别是做业务的人拍短视是最直接获取精准客户的一种方式。并且入门简单，像我们大家熟知的快手，抖音，小红书，西瓜视频，火山小视频，微视，YouTube等等，都是可以利用起来的。
　　Nowadays, especially for business people, taking short shots is the most direct way to obtain accurate customers. It is also easy to get started, such as Kwai, Tiktok, Little Red Book, Watermelon Video, Volcano Video, Microvision, YouTube and so on, which can be used.
　　很多人都会进入一个误区，那就是拍短视频需要买很多设备。其实一部手机就可以了，我的建议最好是水果机，拍出的效果是比安卓好，条件好的可以使用相机拍摄。其实这些都不是主要因素，最主要的因素永远是【内容】，而非【设备】其次【剪辑】能力。你看看你们平时看的短视频为什么看起来都是很清晰很吸引人的，自己拍的却是模糊，杂乱无章，没有层次感。很多人会问我又不会pr，我又没有电脑怎么剪辑。你只要手机上下载一个剪映app就可以了。
　　Many people fall into a misconception that shooting short videos requires buying a lot of equipment. Actually, a mobile phone is enough. My suggestion is to use a fruit machine, which produces better results than a Android camera. If the conditions are good, you can use a camera to take pictures. In fact, these are not the main factors. The most important factor is always the content, not the device, and secondly, the editing ability. Why do you see that the short videos you usually watch look very clear and attractive, while the ones you take are blurry, disorganized, and lack a sense of hierarchy. Many people ask me how to edit without knowing PR and without a computer. You just need to download a Jianying app on your phone.
　　弄个目录大家好记
　　Create a directory for everyone to remember
　　一、适合人群
　　1、 Suitable for the target audience
　　1、不会拍短视频
　　1. I don't know how to shoot short videos
　　2、想做副业
　　2. I want to do a side job
　　二、拍摄工具
　　2、 Shooting tools
　　1、手机
　　1. Mobile phone
　　2、相机
　　2. Camera
　　3、配件（三脚架）
　　3. Accessories (tripod)
　　三、脚本创作
　　3、 Script creation
　　1，场景
　　1. Scene
　　2、镜号
　　2. Mirror number
　　3、内容画面
　　3. Content screen
　　4、景别
　　4. Jing Bie
　　5、台词
　　5. Dialogue lines
　　6、时长
　　6. Duration
　　7、音乐/音效
　　7. Music/Sound Effects
　　四、拍摄技巧
　　4、 Shooting Techniques
　　1、俯拍
　　1. Head up shooting
　　2、平拍
　　2. Ping Pai
　　3、仰拍
　　3. Upward shooting
　　五、拍摄软件滤镜
　　5、 Shooting software filters
　　1、美颜
　　1. Beautiful appearance
　　2、滤镜
　　2. Filter Filters
　　六、后期制作
　　6、 Post production
　　1、素材
　　1. Material
　　2、剪映app
　　2. Jianying app
　　整个流程就是这样，现在开始一一拆解，建议收藏
　　The whole process is like this. Let's start dismantling them one by one now. It is recommended to bookmark them
　　一、适合人群
　　1、 Suitable for the target audience
　　1、销售人员不知道怎么打造自己短视频的，不知道怎么获客的，其实打造短视频ip就是我们的一张名片。
　　1. Salespeople don't know how to create their own short videos or attract customers, but creating a short video IP is actually our business card.
　　2、想做副业提升额外收入的。其实短视频有粉丝就可以变现带货卖货以及播放量赚钱。
　　2. I want to do a side job to increase my extra income. In fact, having fans in short videos can monetize sales and earn money from views.
　　二、拍摄工具
　　2、 Shooting tools
　　1、对于新手来说，最直接简便的的拍摄器材就是手机，走到那拍到哪儿。首先手机拍摄前检查摄像头是否有脏污遮住影响拍摄，其次把分辨率和画质设置好，这样拍出来的视频才清晰。
　　1. For beginners, the most direct and convenient shooting equipment is a mobile phone, which can take pictures wherever you go. Firstly, check if the camera on the phone is covered by dirt before shooting, and secondly, set the resolution and image quality properly so that the video captured is clear.
　　现在拿出手机
　　Now take out your phone
　　第一步：打开设置，找到相机功能。
　　Step 1: Open the settings and find the camera function.
　　第二步录制视频设置4K，60fps，录制慢动作视频设置1080p，240fps
　　Step 2: Record a video with 4K and 60fps settings, and record a slow motion video with 1080p and 240fps settings
　　第三部：打开网络构图以及自动HDR辅助功能。
　　Part 3: Turn on network composition and automatic HDR assist function.
　　2、相机
　　2. Camera
　　佳能，GoPro，索尼，根据自己经济选择。专业人士可以入手，这个就不细讲了。
　　Canon GoPro， Sony, choose according to your own financial situation. Professionals can start with it, but we won't go into detail about it.
　　3，配件
　　3. Accessories
　　麦克风，三脚架，补光灯。
　　Microphone, tripod, fill light.
　　麦克风
　　microphone
　　1罗德video micro，手机相机都可以用，收音效果好在400左右
　　1 Rod Video Micro, can be used with both mobile phones and cameras, with a good recording effect of around 400
　　2博雅MM1:价格便宜150左右，智能兼容多种设备，即插即用。
　　2 Boya MM1: The price is about 150 yuan cheaper, and it is intelligent and compatible with multiple devices, plug and play.
　　3传声者领夹麦：即插即用，录音收音效果都很好30块左右
　　3 Voice Transducer Collar Clamp: Plug and play, good recording and reception effects, around 30 yuan
　　三脚架：
　　tripod:
　　1富图宝X5i:稳定400左右，不宜携带
　　1 Futubao X5i: Stable around 400, not suitable for carrying
　　2富图宝FY800，轻便可以出门携带，矿泉水高度，云台垂直旋转，价格250左右
　　Futubao FY800, lightweight and portable for outdoor use, with mineral water height and a vertically rotating gimbal, priced at around 250 yuan
　　3富图宝FY810:云台是360度旋转
　　3 Futubao FY810: The gimbal rotates 360 degrees
　　4TPKI手机支架：360度旋转云台，蓝牙遥控，稳拍防抖50左右
　　4TPKI mobile phone holder: 360 degree rotating pan tilt, Bluetooth remote control, stable shooting and anti shake around 50
　　补光灯：
　　fill-in light:
　　1CYKE补光灯：三种颜色，一灯多用亮度可调节，价格200左右
　　1CYKE fill light: three colors, one lamp with multiple uses, adjustable brightness, price around 200
　　2捷宝TTV-204:可携带，性价比高价格100左右
　　2 Jiebao TTV-204: portable, cost-effective, priced around 100 yuan
　　3智云smoothx：一键成片，横竖屏切换价格300左右
　　3 Smart Cloud Smoothx: One click film formation, horizontal and vertical screen switching, priced around 300 yuan
　　以上不做推荐，根据自己硬实力软实力购买。我曾经买过很多器材，其实很多都没有用。最终还是每天拿着一部手机就开始拍摄，我拍摄写字视频用补光灯比较多，其他拍摄基本都是一部手机搞定。这里说一下做口播的是需要麦克风，做图文的需要补光灯。一个人拍摄没人帮忙情况下可以买个三脚架。
　　The above is not recommended, purchase based on your own hard and soft power. I have bought a lot of equipment before, but many of them were actually useless. In the end, I started shooting with a mobile phone every day. I used a lot of fill lights to shoot writing videos, while most of the other shooting was done with one phone. Here, it is mentioned that for oral broadcasting, a microphone is required, while for graphic and textual production, supplementary lighting is needed. When shooting alone without anyone's help, you can buy a tripod.
　　三、脚本创作
　　3、 Script creation
　　脚本创作是短视频灵魂，是前期构思与灵感的体现。
　　Script creation is the soul of short videos, reflecting the initial ideas and inspirations.
　　1:场景：场景就是在那里拍，室内还是室外
　　1: Scene: The scene was filmed there, indoors or outdoors
　　2:镜号：1，2，3……
　　2: Mirror number: 1, 2, 3
　　3面面内容：展示的才艺还是口述故事…
　　Three sided content: showcasing talents or oral stories
　　4景别：景别不同所表达的情感内容还有功能也不相同，具体如下图
　　4 Scenes: Different scenes express different emotional content and functions, as shown in the following figure
　　远景：拍出来有那种电影画面，场面很广阔，一般电影开头都用的是远景开头，结尾也适用远景。
　　Vision: When shooting, there is a kind of movie scene with a wide range of scenes. Generally, the movie starts with a vision, and the ending also applies to a vision.
　　全景：这是拍摄一场短视频的总角度，控制着这一部戏中所有的分切镜头的光线，色调，色调。以及拍摄的对象的位置和方向，拍照时就是成年人全身照。
　　Panoramic view: This is the overall angle used to shoot a short video, controlling the lighting, color tone, and color tone of all the segmented shots in the scene. And the position and direction of the subject being photographed, when taking a photo, it is a full body photo of an adult.
　　中景：成年人膝盖以上
　　Mid shot: Adults above the knee
　　近景：我们看电影里面中景和近景是最常用的景别，具有变化多端的特点，成年人胸部以上。
　　Close up: In movies, medium and close up are the most commonly used scenes, with a variety of variations, above the chest of adults.
　　特写：动物世界中这个视角用的比较多，是为了让观众更直接，迅速的抓住事物本质加深观众对自然界的认识，主要拍摄成年人肩以上部分。
　　Close up: This perspective is commonly used in the animal world to allow the audience to more directly and quickly grasp the essence of things and deepen their understanding of the natural world. It mainly captures the shoulder and upper parts of adults.
　　5台词：内容中你将阐述的是什么。
　　What will you elaborate on in the content.
　　6时长：视频拍摄一分钟还是三分钟，根据创作内容确定
　　6 hours: The duration of the video shooting is one minute or three minutes, depending on the creative content
　　7:音乐\音效：欢快，愉悦，悲伤，所呈现的是一个怎样氛围。
　　7: Music/sound effects: cheerful, joyful, sad, what kind of atmosphere is presented.
　　四、拍摄技巧
　　4、 Shooting Techniques

　　一张图告诉你
　　A picture tells you
　　水平变化：客观全面的展示人物效果，拍出来效果显得端庄。
　　Horizontal changes: objectively and comprehensively display character effects, and the captured effect appears dignified.
　　侧面角度：这是一部电影中最多的角度，显得自然，活泼。
　　Side angle: This is the most common angle in a movie, appearing natural and lively.
　　背面角度：富有含蓄生动丰富的人物刻画
　　Back angle: Rich in implicit, vivid and diverse character portrayal
　　五、拍摄软件滤镜
　　5、 Shooting software filters
　　美颜：轻颜相机可能每个女孩子手机上会有一个。轻颜适合自拍这些画面，瘦脸很自然，转头脸不会明显变大。
　　Beauty: A lightweight camera may be available on every girl's phone. Light face is suitable for taking selfies, and slimming the face is very natural. Turning the head will not significantly enlarge the face.
　　滤镜：vue风景电影类型大片首选，有质感。
　　Filter: Vue is the preferred choice for landscape movie genre blockbusters, with texture.
　　六、后期制作
　　6、 Post production
　　1:素材全部倒入剪映，上面有给出剪映自行搜索下载，里面有很多功能添加音乐，字幕，特效，转场，变调，调速等等。
　　1: All the materials are poured into Jianying, which provides self search and download options. There are many functions to add music, subtitles, special effects, transitions, tone changes, speed adjustments, and more.
　　专业人士可以用pr。有电脑可以用电脑版剪映。
　　Professionals can use PR. If there is a computer, you can use the computer version for editing.
　　好了，今天就先分享到这里，这只是一个大概，具体还有很多细节，我希望你们像我哪位同事一样跟上时代的步伐，不会就学，咱们笨一点慢一点没关系，只要能扩展自己的业务能力提升自己技能就在进步了，我相信没有什么可以阻挡前进的步伐。加油！最后别忘了点赞收藏哦。
　　Alright, that's all for today's sharing. This is just a rough idea, but there are still many details. I hope you can keep up with the pace of the times like any of my colleagues. If you can't learn, it doesn't matter if we are a bit slow or stupid. As long as we can expand our business capabilities and improve our skills, we will make progress. I believe there is nothing that can stop us from moving forward. Come on! Don't forget to like and bookmark it.