1，抖音视频特点
　　1. Features of Tiktok video
　　抖音内容创作的第一步是确定内容制作的形式。抖音平台的内容应根据抖音平台的互动特点、短视频生态和用户使用习惯，具有以下特点：
　　The first step of Tiktok content creation is to determine the form of content production. The content of Tiktok platform should have the following characteristics according to the interaction characteristics of Tiktok platform, short video ecology and user habits:
　　① 时长短
　　① Duration
　　抖音之前的视频时间限制为15秒，之后打开了1分钟和长视频权限。事实上，对于普通创作者来说，15秒就足够了。
　　The video time before Tiktok is limited to 15 seconds, and then 1 minute and long video permissions are opened. In fact, for ordinary creators, 15 seconds is enough.
　　建议新手将视频长度控制在15秒左右。在表达主题的基础上，视频越短，越精越好。
　　It is recommended that beginners control the video length to around 15 seconds. On the basis of expressing the theme, the shorter and more refined the video, the better.
　　在后期，即使你可以发布长视频，也不要轻易制作太长的视频。
　　In the later stage, even if you can post long videos, do not easily create videos that are too long.
　　一旦视频太长，首先很容易结构不紧凑，影响内容质量；其次，用户阅读的可能性较低，完播率的比例也会下降。
　　Once the video is too long, it is easy for the structure to be loose, which affects the quality of the content; Secondly, the likelihood of users reading is low, and the completion rate will also decrease.
　　15秒不是绝对的限制。当你能创建一个长而高质量的内容时，你可以发布一分钟或更长的视频。
　　15 seconds is not an absolute limit. When you are able to create long and high-quality content, you can post a one minute or longer video.
　　不过，需要小心。如果视频不能保证持续的吸引力，则必须遵循时间短的原则。
　　However, caution is needed. If the video cannot guarantee sustained appeal, the principle of short duration must be followed.
　　② 开头有趣
　　② Interesting beginning
　　抖音视频开头的3秒钟非常重要。当用户浏览视频，不知道视频的内容时，他会继续观看来确定视频的内容，并确认他是否感兴趣。
　　The first three seconds of the Tiktok video are very important. When users browse videos without knowing the content, they will continue to watch to determine the content of the video and confirm whether they are interested.
　　创作者需要利用视频的前3秒来吸引用户的注意力，让用户看下去。
　　Creators need to use the first 3 seconds of the video to attract users' attention and keep them watching.
　　制作视频时，要注意开头有趣的原则，仔细设置视频的开头。吸引力可以通过提问、提问、夸张、一句话总结要点等方式提高，让用户有看下去的欲望。
　　When making a video, pay attention to the principle of having an interesting beginning and carefully set the beginning of the video. Attraction can be enhanced through questioning, exaggeration, summarizing key points in one sentence, and other methods to make users have the desire to continue reading.
　　③ 节奏感
　　③ Rhythm sense
　　抖音最初是一个音乐社区，有很强的音乐风格。在抖音视频的制作中，无论是配乐还是编辑，都应该尽可能有节奏感，以提高视频的声画吸引力。
　　Tiktok was originally a music community with a strong music style. In the production of Tiktok video, both the soundtrack and the editor should have a sense of rhythm as far as possible to improve the appeal of the sound and picture of the video.
　　在选择抖音视频配乐时，可以选择节奏感强、内容一致的流行音乐作为配乐。在视频编辑中，可以使用跳剪、加速播放、音乐踩点等方式来提高视频的节奏感。
　　When choosing Tiktok video score, you can choose pop music with strong rhythm and consistent content as the score. In video editing, methods such as skip cutting, accelerated playback, and music tapping can be used to enhance the rhythm of the video.
　　④ 结尾有料
　　④ Ending with material
　　视频的结尾也很重要，结尾决定了用户是否可以看完，是否会喜欢它。
　　The ending of a video is also important, as it determines whether the user can watch it and whether they will like it.
　　在视频设计中，为了提高结尾的质量，通过结尾逆转、最后的答案、埋彩蛋等方式来提高用户在视频结尾的收益感，从而提高视频的完成率和互动率。
　　In video design, in order to improve the quality of the ending, methods such as ending reversal, final answers, and Easter eggs are used to enhance users' sense of gain at the end of the video, thereby increasing the completion rate and interaction rate of the video.
　　⑤ 字幕炫酷
　　⑤ Subtitles are cool
　　玩抖音不仅仅是看视频，更是看视频、听声音、看文字的综合体验。抖音的内容不仅要有美丽的视频画面，还要有清晰的文字和良好的台词。
　　Playing Tiktok is not just watching videos, but also a comprehensive experience of watching videos, listening to sounds, and reading words. The content of Tiktok should not only have beautiful video pictures, but also have clear words and good lines.
　　抖音视频通常节奏快，语速快。如果没有字幕，或者字幕不清晰，会影响用户对视频内容的体验。
　　Tiktok videos usually have fast rhythm and speech speed. If there are no subtitles or the subtitles are unclear, it will affect the user's experience of the video content.
　　字幕可以通过剪辑自动识别声音快速添加，关键词可以通过图片中的大字、动态字幕、字幕变色等方式弹出，强调核心内容。
　　Subtitles can be quickly added by automatically recognizing sounds through editing, and keywords can be popped up through large characters in images, dynamic subtitles, subtitle color changes, etc., emphasizing the core content.
　　使视频视觉效果更好，同时通过字幕内容增强用户感知。
　　Improve the visual effect of the video while enhancing user perception through subtitle content.
　　2，视频创作流程
　　2. Video creation process
　　① 确定主题
　　① Determine the theme
　　我发现许多小白创作的视频缺乏主题。他发了一段视频，我很困惑，不知道他想说什么，也不知道视频存在的意义。这样的视频不可能爆的。
　　I have found that many videos created by novices lack themes. He posted a video, and I was confused. I didn't know what he wanted to say or the purpose of the video. This kind of video cannot go viral.
　　主题是视频的灵魂。创建视频的第一步是确定主题，然后紧紧围绕主题表达内容。主题是视频的内容。最好用一句话解释主题，然后让用户在15秒内了解具体内容。
　　The theme is the soul of the video. The first step in creating a video is to determine the theme and then express the content closely around it. The theme is the content of the video. It is best to explain the topic in one sentence and let the user understand the specific content within 15 seconds.
　　通常根据账号定位明确几个可以做的大方向，扩展思维。然后在各个方向上详细思考具体内容，标出关键词，然后根据关键词详细布局出每周和每天的主题。
　　Usually, based on account positioning, identify several major directions that can be done to expand thinking. Then carefully consider the specific content in various directions, mark the keywords, and then layout the weekly and daily themes in detail based on the keywords.
　　可以根据每月和每周的计划，首先写出每月的方向和每周的主题。然后根据本周的主题创建每天的具体内容。
　　You can first write out the monthly direction and weekly theme based on the monthly and weekly plans. Then create specific content for each day based on the theme of this week.
　　比如“荔枝电商”这个账号，定位为电商和新媒体内容分享，则创作方向可以是新知识分享、平台运营，案例解析、工具讲解、热门话题创作等。
　　For example, if the account "Litchi E-commerce" is positioned as an e-commerce and new media content sharing platform, the creative direction can be new knowledge sharing, platform operation, case analysis, tool explanation, hot topic creation, etc.
　　然后新媒体平台运营方向，又可以分为微博、微信、抖音、自媒体、快手等平台，在抖音平台上，又可以有抖音上热门技巧、抖音竖屏拍摄技巧、抖音视频剪辑技巧、抖音字幕添加技巧等主题。
　　Then the operation direction of new media platform can be divided into microblog, WeChat, Tiktok, We Media, Kwai and other platforms. On the Tiktok platform, there can be popular skills on Tiktok, Tiktok vertical screen shooting skills, Tiktok video editing skills, Tiktok subtitle adding skills and other topics.
　　这样从宏观到具体，既能保证创作思路源源不断，又能保证每期内容不偏离定位。每期主题按规划进行创作，保证了执行的有效性，同时可以通过计划性运营，检验不同内容对用户的友好性，有利于在持续运营中优化。
　　This way, from macro to specific, can ensure a continuous flow of creative ideas and ensure that each issue's content does not deviate from its positioning. Each theme is created according to the plan, ensuring the effectiveness of execution. At the same time, through planned operation, the user friendliness of different content can be tested, which is conducive to optimization in continuous operation.
　　② 明确创意
　　② Clearly define creativity
　　视频创意包括两个方面。
　　Video creativity includes two aspects.
　　首先，视频形式的创意是否具有拍摄、角色和编辑的特点和风格。
　　Firstly, whether the creative form of the video has the characteristics and style of shooting, characters, and editing.
　　第二，视频内容的创意。一个视频用户看完后得到了什么。你笑得开心吗？故事的好奇心满足了？风景的美丽和快乐？美的外表？还是掌握了一项技能？
　　Secondly, the creativity of the video content. What did a video user get after watching it. Are you smiling happily? Has the curiosity of the story been satisfied? The beauty and joy of scenery? Beautiful appearance? Or have you mastered a skill?
　　视频内容的创意尤为重要。每个视频都应该在剧本创作阶段想明白创意点。就像在你开玩笑之前，你必须清楚梗是什么。
　　The creativity of video content is particularly important. Every video should have its creative points figured out during the script creation stage. Just like before you joke, you must be clear about what the meme is.

　　你可以从用户的角度感受这个作品，看看是否有创意，是否能get到创意点。如果没有，继续明确创意，优化表达方式。
　　You can feel this work from the user's perspective, see if it has creativity, and see if you can get the creative points. If not, continue to clarify the idea and optimize the way of expression.
　　③ 剧本文案创作
　　③ Script and copywriting creation
　　剧本台词的创作是视频的骨架，建立一个好的骨架大约等于让视频有一个原型。情景喜剧和故事视频，首先写剧本和台词。知识视频应该写一份文案。
　　The creation of script lines is the skeleton of the video, and building a good skeleton is roughly equivalent to giving the video a prototype. For sitcoms and story videos, first write the script and lines. Knowledge videos should have a copy written.
　　注意短视频的创作。剧情要快速推进，文案要精炼。剧本台词创作之初，要不断优化内容，“压缩”剧情和字数，提炼成品视频。
　　Pay attention to the creation of short videos. The plot needs to advance quickly, and the copy needs to be refined. At the beginning of script dialogue creation, it is necessary to continuously optimize the content, "compress" the plot and word count, and refine the finished video.
　　④ 脚本撰写
　　④ Script Writing
　　视频脚本是指视频拍摄的脚本，是根据剧本分解的视频拍摄的具体方法，是拍摄前的准备工作。例如：
　　Video script refers to the script for video shooting, which is the specific method of video shooting decomposed according to the script, and is the preparation work before shooting. For example:
　　需要注意的是，对于剧情类视频，需要根据剧本的每个镜头编写相应的拍摄脚本。然而，对于录制屏幕视频，只需要编写宏观制作脚本。例如，对于上述文案，我需要在视频拍摄开始时编写以下脚本：
　　It should be noted that for narrative videos, corresponding shooting scripts need to be written for each shot in the script. However, for recording screen videos, only macro production scripts need to be written. For example, for the above text, I need to write the following script at the beginning of video shooting:
　　1、采用手机录屏的方式录制画面和声音
　　1. Using mobile phone screen recording to record images and sounds
　　2、录屏内容为原创图片及品牌广告图片3、格力空调等品牌广告语图片来源为搜索，搜索对应品牌产品图，图片尺寸为4：3，清晰度要达到7204、原创图片通过PPT制作固定模板，长期使用5、为保证视频效果，PPT中添加动态播放效果6、剪辑时添加核心关键词字幕，字幕是动态效果7、声音节奏要快，剪辑时稍加速，使节奏紧凑
　　2. The recorded content includes original images and brand advertising images. 3. The source of brand advertising slogans such as Gree air conditioning images is search, and the corresponding brand product images are searched. The image size is 4:3 and the clarity should reach 7204. The original images are made into a fixed template through PPT and used for a long time. 5. To ensure the video effect, dynamic playback effects are added to PPT. 6. Core keyword subtitles are added during editing, which are dynamic effects. 7. The sound rhythm should be fast, and the editing should be slightly accelerated to make the rhythm compact
　　通过以上脚本的写作，明确了视频制作的具体方法。接下来要做的是根据脚本执行，收集材料，制作材料，录制视频。
　　Through the writing of the above script, the specific methods of video production have been clarified. The next step is to execute the script, collect materials, create materials, and record videos.
　　⑤ 视频素材拍摄
　　⑤ Video material shooting
　　当视频脚本写得足够好时，拍摄就是执行。拍摄需要构图、运镜、打光、录音等技能。但对于大多数抖音场景来说，这部分技能并不高，只需要足够的光线、干净的图片和清晰的声音。
　　When the video script is written well enough, shooting is execution. Shooting requires skills such as composition, camera movement, lighting, and recording. But for most Tiktok scenes, this part of the skills is not high, just enough light, clean pictures and clear sound.
　　因此，对于个人创作者来说，拍摄并不是最困难的环节。只有在制作更专业的视频内容时，才能突出拍摄技术的重要性。建议新手在初始运营中注重内容，在后期不断学习和提高拍摄技术，不断提高视频内容和制作精度。
　　Therefore, for individual creators, filming is not the most difficult part. Only when producing more professional video content can the importance of filming techniques be highlighted. It is recommended that beginners pay attention to content in the initial operation, continuously learn and improve shooting techniques in the later stage, and continuously improve video content and production accuracy.
　　⑥ 素材剪辑后期
　　⑥ Material editing post production
　　指剪辑和合辑。剪辑的基本工作是剪掉无用的材料，留下所需的部分。这部分工作可以在手机上实现，无论是剪映、Inshot等工具还是专业的PR等，都能实现。
　　Refers to editing and compilation. The basic job of editing is to cut out useless materials and leave behind the necessary parts. This part of the work can be implemented on mobile phones, whether it is using tools such as Jianying, Inshot, or professional PR.
　　后期主要是指提高视频效果的工作，如特效和配色。对于大多数抖音视频，后期工作不需要太多。在剪辑部分，只需完成材料合辑、变速、转场、字幕添加等工作。剪辑技巧将在后期单独讲解。
　　Post production mainly refers to the work of improving video effects, such as special effects and color matching. For most Tiktok videos, post work does not need much. In the editing section, it is only necessary to complete tasks such as material compilation, variable speed, transition, and subtitle addition. The editing techniques will be explained separately in the later stage.
　　⑦ 发布传播技巧
　　⑦ Release communication skills
　　在发布和传播过程中，主要考虑抖音算法推荐原理进行运营，本部分见下面详细说明。
　　In the process of release and dissemination, the Tiktok algorithm recommendation principle is mainly considered for operation. This part is described in detail below.
　　最近无人直播带货特别火！点下方复习：抖音无人直播会封号么？无人直播如何操作？
　　Recently, unmanned live streaming sales have been particularly popular! Click below to review: Is Tiktok's live broadcast without anyone assigned a title? How to operate unmanned live streaming?
　　3，运营根本之道
　　3. The fundamental way of operation
　　运营抖音平台，除了掌握运营技能和运营方法外，还要实现持续的深度输出。持续深度输出是运营的必要条件，主要有三个原因。
　　In addition to mastering the operation skills and methods, the Tiktok platform also needs to achieve continuous in-depth output. Continuous deep output is a necessary condition for operation, mainly for three reasons.
　　① 提升账号质量
　　① Improve account quality
　　可持续运营可以提高抖音号的质量，质量越高，获得平台推荐的可能性就越大。持续运营是平台推荐的因素之一。
　　Sustainable operation can improve the quality of Tiktok. The higher the quality, the more likely it is to be recommended by the platform. Continuous operation is one of the factors recommended by the platform.
　　② 量变引起质变
　　② Quantitative change leads to qualitative change
　　在不断的深度创作中，你的水平会不断提高，视频质量会越来越好，运营方法也会越来越成熟。
　　In continuous deep creation, your level will continue to improve, video quality will become better, and operational methods will become more mature.
　　这些量的积累最终实现的是质的提升。从根本上说，高质量的内容才可以成功，所以持续深度创作是引发质变的唯一途径。
　　The accumulation of these quantities ultimately leads to a qualitative improvement. Fundamentally, high-quality content is the key to success, so continuous and in-depth creation is the only way to trigger a qualitative change.
　　③ 偶然性
　　③ Contingency
　　在自媒体时代，每个人都有成名的可能性，这可能是一个偶然。抖音平台的偶然一方面是由算法决定的，另一方面是由社会传播的特点决定的。在持续的深耕中，与这种偶然相遇的概率会加大。
　　In the era of self media, everyone has the possibility of becoming famous, which may be a coincidence. The chance of Tiktok platform is determined by the algorithm on the one hand, and the characteristics of social communication on the other hand. In continuous cultivation, the probability of encountering such chance encounters will increase.
　　作为算法推荐的高质量创作平台，抖音平台的运营增长曲线不是弧形曲线，而是阶梯状增长曲线。抖音账号的粉丝积累是通过一次又一次的爆款视频来实现的。
　　As a high-quality creation platform recommended by the algorithm, the operation growth curve of Tiktok platform is not an arc curve, but a ladder shaped growth curve. The accumulation of fans of Tiktok account is realized through the video of the hot money again and again.
　　一次又一次的爆款扩大了号的冷启动范围，每次爆款后，账户下次都可以得到更多的推荐。通过一次又一次的爆款，抖音平台的运营增长已经完成。所以运营抖音，不要害怕持续的数据平坦，坚持创作，继续深入输出。相信念念不忘，必有回响。
　　The repeated hot selling has expanded the cold start range of the account, and after each hot selling, the account can receive more recommendations next time. The operation growth of Tiktok platform has been completed through the explosion of funds again and again. Therefore, when operating Tiktok, don't be afraid of continuous data flatness, stick to creation, and continue to output in depth. Believe that if you never forget, there will be echoes.