The purpose of the operational plan
What is the purpose of creating this short video account, or account matrix. This needs to be combined with specific products or services. If there are products and services that can be monetized, it is necessary to reflect the key products or services that need to be converted in the operation of short video accounts.
Content positioning of the account
The positioning of content depends on the positioning of the account, and only the positioning of the account can determine the direction of the content. The first thing to understand is what the target audience needs in terms of content, so you can shoot videos tailored to the user's needs, add some copywriting and background music, and enhance the atmosphere.
After figuring out the positioning of the account, don't rush to post a video. First, take about a week to keep the account up. Use this short video account to watch videos for at least one hour every day, and then follow and comment on good works to keep the account active.
This part is the focus. Develop a general framework for the content, so that you have a general idea for shooting and producing short videos, knowing how to start and how to do it. This planned production process can ensure the quality and completeness of video content, making it easier to win the favor of users. For video content, we can start with random market surveys, personal interests, user needs, and video duration.
A successful short video must have a core content that resonates emotionally with the public, manifested in shared experiences, shared living environments, and shared beliefs.
For partners who are planning and not very clear, they can study the courses of CTV Business School, and the platform provides professional, systematic, and practical short video training.
After formulating the plan, the next step is to execute it. Only executable plans are valuable and meaningful.
For example, the rational use of props, the filming and editing of auxiliary videos, fully and almost perfectly displaying them to users, selecting a suitable time period and location to launch in the market, in order to attract more users to understand us.
The promotion of content requires skillfully attracting users, and short video content often determines the overall development prospects of the video. No matter how good the video content is not promoted well, it will be submerged; On the contrary, even if plain video content is well promoted, it may bring huge benefits.
Rising popularity is a task indicator. The specific strategies for increasing the number of followers include within the platform and outside the platform.
There are many specific methods and routines within the platform, such as interactive comments, which is a very important point.