运营方案的目的
The purpose of the operational plan
做这个短视频账号，或者账号矩阵，是为了什么。这个需要和具体的产品或者服务相结合。如果有能变现的产品和服务，就需要把在短视频账号运营当中体现出要转化的产品或服务。
What is the purpose of creating this short video account, or account matrix. This needs to be combined with specific products or services. If there are products and services that can be monetized, it is necessary to reflect the key products or services that need to be converted in the operation of short video accounts.
账号的内容定位
Content positioning of the account
内容的定位取决于账号的定位，只有账号的定位才能决定内容的走向。要了解的是目标群体需求内容是什么，就可以针对用户需要去拍摄视频，加入一些文案及背景音乐，烘托氛围。
The positioning of content depends on the positioning of the account, and only the positioning of the account can determine the direction of the content. The first thing to understand is what the target audience needs in terms of content, so you can shoot videos tailored to the user's needs, add some copywriting and background music, and enhance the atmosphere.
养号
Nursing account
在账号的定位想清楚之后，千万不要急着发视频，先用一个星期左右的时间把这个账号养起来。每天至少要用这个短视频账号看一个小时的视频，然后碰见比较好的作品可以关注点赞和评论，让这个账号一直保持活跃的状态。
After figuring out the positioning of the account, don't rush to post a video. First, take about a week to keep the account up. Use this short video account to watch videos for at least one hour every day, and then follow and comment on good works to keep the account active.

内容策划
Content planning
这部分是。制定出一个内容大致框架，这样对于拍摄、制作短视频就有一个大致思路，知道如何下手、如何去做等头绪。这样有规划性的制作流程，才能保证视频内容的质量以及完整性，如此一来会更容易获得用户的青睐。对于视频内容可以从市场随机调查、自身兴趣爱好、用户的需求以及视频时长来着手进行。
This part is the focus. Develop a general framework for the content, so that you have a general idea for shooting and producing short videos, knowing how to start and how to do it. This planned production process can ensure the quality and completeness of video content, making it easier to win the favor of users. For video content, we can start with random market surveys, personal interests, user needs, and video duration.
一个成功的短视频，其内容内核一定是能与大众产生情感共鸣的，这种情感表现在共同的经历、共同的生活环境以及共同的观念等。
A successful short video must have a core content that resonates emotionally with the public, manifested in shared experiences, shared living environments, and shared beliefs.
对于策划和不太明白的伙伴，可以学习中视商学院的课程，平台提供、系统、具有实战实操性的的短视频培训。
For partners who are planning and not very clear, they can study the courses of CTV Business School, and the platform provides professional, systematic, and practical short video training.
方案执行
Plan execution
制定出方案之后接下来就是执行方案了，只有执行性的方案才有价值、才有意义。
After formulating the plan, the next step is to execute it. Only executable plans are valuable and meaningful.
比如道具的合理利用，辅助视频的拍摄以及剪辑，充分近乎完美地展示到用户面前，选择一个适宜的时间段、地段去投放市场，以此来吸引更多的用户了解我们。
For example, the rational use of props, the filming and editing of auxiliary videos, fully and almost perfectly displaying them to users, selecting a suitable time period and location to launch in the market, in order to attract more users to understand us.
内容推广
Content promotion
内容的推广需要技巧性地吸引到用户，短视频内容往往是决定整个视频发展前景。再好的视频内容没有得到一个好的推广，那么它将被淹没；反之，就算是平淡的视频内容得到一个好的推广的话，那么它将可能带来巨大利益。
The promotion of content requires skillfully attracting users, and short video content often determines the overall development prospects of the video. No matter how good the video content is not promoted well, it will be submerged; On the contrary, even if plain video content is well promoted, it may bring huge benefits.
粉丝运营
Fan operation
涨粉是个任务指标。具体涨粉增粉策略，分为平台内，和平台外。
Rising popularity is a task indicator. The specific strategies for increasing the number of followers include within the platform and outside the platform.
平台内有很多具体的方法和套路，比如评论区互动，就是很重要的一个点。
There are many specific methods and routines within the platform, such as interactive comments, which is a very important point.