一、明确建站目的。

1、 Clearly define the purpose of building the website.

建站的目的就是为了销售产品或服务，因此首先需要确定的是你的目标客户是谁？他们在哪里？有什么样的消费习惯和偏好？然后针对他们的这些特点来设计网站的内容以及功能。

The purpose of building a website is to sell products or services, so the first thing to determine is who your target customers are? Where are they? What are your consumption habits and preferences? Then design the content and functionality of the website based on their characteristics.

二、选择合适的建站方式。

2、 Choose the appropriate website building method.

目前主流的建站方式有自助式（如织梦dedecms）、门户式（如新浪）和式（如帝国）。不同的建站方式适合不同类型的站点。自助式的优点是方便灵活，缺点是需要一定的技术基础；门户式的优点是拥有大量的固定访客群体，缺点是需要较高的维护成本；的优点是拥有自己的服务器空间以及管理权限，缺点是无法获得搜索引擎的收录排名优势。

At present, the mainstream website building methods include self-service (such as Dreamweaver Decms), portal (such as Sina), and platform (such as Empire). Different website building methods are suitable for different types of sites. The advantage of self-service is convenience and flexibility, but the disadvantage is that it requires a certain technical foundation; The advantage of portal style is that it has a large number of fixed visitor groups, but the disadvantage is that it requires high maintenance costs; The advantage of having its own server space and management permissions is that it cannot obtain the ranking advantage of search engine indexing.

三、确定好域名。

3、 Determine the domain name.

在进行域名注册之前首先要考虑的是域名的价值问题！一个好的域名应该具备以下特征：1、容易记忆；2、容易输入；3、简短；4、有意义；5、符合国际惯例；6、避免过长的字符等。（具体可参考《怎样选择一个好的英文单词》）

Before registering a domain name, the first thing to consider is the value of the domain name! A good domain name should have the following characteristics: 1. It is easy to remember; 2. Easy to input; 3. Short; 4. Meaningful; 5. Compliant with international conventions; 6. Avoid long characters, etc. (For details, please refer to "How to Choose a Good English Word")

四、"内容为王"原则。

4、 The principle of "content is king".

"内容为王"、"外链为皇"这两句话相信大家都耳熟能详了！但是真正理解并做到的人又有多少呢？（这里指的是原创文章！）对于新站来说没有原创文章的支撑是很难获得搜索引擎的认可的。（当然如果你有钱买别人的也可以。）

I believe everyone is familiar with the phrases "content is king" and "external links are king"! But how many people truly understand and do it? For new websites, it is difficult to gain recognition from search engines without the support of original articles. (Of course, if you have the money to buy someone else's, you can also do so.)

五、"外链为皇"原则。。

5、 The principle of "external chain is the emperor"..

外链在seo优化中的作用不言而喻！但是什么样的链接才是高质量的外链呢？

The role of external links in SEO optimization is self-evident! But what kind of links are high-quality external links?

1、相关性高。

1. High correlation.

2、数量适中。

2. Moderate quantity.

3、质量要高。

3. High quality is required.

4、广泛度要广。

4. The breadth should be broad.

5、稳定性要强。

5. Strong stability is required.

六、"内文优化"策略。

6、 "Internal optimization" strategy.

对于新站来说一般不建议采用论坛发帖的形式来做宣传推广，（除非你有很牛b的关系网），因为这样的帖子很容易被管理员删掉或者封掉ip地址甚至id帐号??

For new websites, it is generally not recommended to use forum posts for promotion (unless you have a strong network of connections), because such posts are easily deleted by administrators or even have their IP addresses or ID accounts banned??

网络营销网站建设与运营的相关图

Related diagrams for the construction and operation of online marketing websites

?等一系列措施导致你辛苦做的工作付之东流！（当然如果你的帖子足够吸引人且被管理员认可除外）

? Waiting for a series of measures to cause your hard work to go to waste! (Of course, unless your post is attractive enough and recognized by the administrator)

七、"更新规律化"，坚持每天更新。

7、 Regularize updates and adhere to daily updates.

很多新手站长都抱怨说我的网站快照不更新是什么原因造成的啊？！其实原因很简单就是因为你的站点没有定期定量的去更新文章的缘故！！

Many novice webmasters complain that my website snapshot is not updated for what reason?! The reason is actually very simple because your website does not regularly and quantitatively update articles!!

八、"友情链接互换"策略。

8、 The strategy of exchanging friendship links.

一个好的友情链接交换平台可以让你事半功倍哦！

A good friendship link exchange platform can help you achieve twice the result with half the effort!

九、"流量分析报告"，及时调整方向。

9、 Traffic analysis report, adjust direction in a timely manner.