1，明确账号定位

1. Clarify account positioning

①明确账号主要发布哪一类内容。

① Clearly define which type of content the account primarily publishes.

②内容如果差距比较大，可以放在多个不同账号发布。如记录日常生活的内容和介绍企业及产品的内容，可以分开放在两个不同的账号发布。

② If there is a significant difference in content, it can be posted on multiple different accounts. The content that records daily life and introduces enterprises and products can be posted separately on two different accounts.

③最好找一个做的还不错的对标账号，作为参考。先模仿，再超越。

③ It is best to find a benchmark account that is well done as a reference. First imitate, then surpass.

2，确定账号名称

2. Determine the account name

一般可以使用：品牌+主营产品

Generally, it can be used: brand+main product

3，简介（企业介绍+视频账号介绍）

3. Introduction (enterprise introduction+video account introduction)

企业主营产品及优势，这个视频账号将会跟大家分享哪些内容。

What are the main products and advantages of the enterprise that this video account will share with you.

4，头像

4. Avatar

可以是老板头像，可以是企业logo，可以是产品。总之要有辨识度，让观众一看就知道你们家是干啥的，或者是哪一家企业。

It can be a boss profile picture, a company logo, or a product. In short, there should be recognition, so that the audience can immediately know what your family does or which company it belongs to.

5，背景图片

5. Background image

可以是企业口号，可以是企业实力展示，也可以是企业产品展示。

It can be a corporate slogan, a showcase of corporate strength, or a showcase of corporate products.

6，完成企业认证

6. Complete enterprise certification

即使不做付费认证，也要上传营业执照完成企业认证。完成企业认证，会比个人账号多很多功能，而且个人账号发布企业宣传视频容易被限流。

Even if payment authentication is not required, the business license must be uploaded to complete the enterprise authentication. Completing enterprise authentication will have many more functions than a personal account, and personal account posting enterprise promotional videos is easily restricted.

7，商家信息完善，商家主页设计装修

7. Complete merchant information, design and decoration of merchant homepage

8，视频拍摄画面清晰、稳定，内容节奏合理

8. The video shooting image is clear and stable, and the content rhythm is reasonable

9，标题与内容相符，能吸引人注意、具有一定话题性

9. The title matches the content, can attract attention, and has a certain degree of topicality

10，视频发布时间的选择

10. Selection of video release time

一般早上七八点钟、中午十二点、晚上八九点钟，都是短视频浏览的高峰，卡在浏览高峰之前发布视频，容易获得更多播放量。

Generally, at 7 or 8 o'clock in the morning, 12 o'clock in the afternoon, and 8 or 9 o'clock in the evening, there are peak periods for short video browsing. Posting videos before the peak viewing time can easily gain more views.

11，评论、私信及时查看回复

11. Timely check and reply to comments and private messages

视频和评论中，不要直接留联系电话、微信二维码、具体地址等信息。可以私信联系。

In videos and comments, do not directly leave contact phone numbers, WeChat QR codes, specific addresses, and other information. You can contact me by private message.

12，关于直播

12. Regarding live streaming

①，最好是有固定时间，每天几点到几点开播。这样方便感兴趣的人到点观看。

① It is best to have a fixed time and start broadcasting from what time to what time every day. This makes it convenient for interested people to watch on time.

②，直播聊的内容，要具有延伸性，能展开探讨。如果是一遍一遍重复同样的内容，直播间很难留人。

② The content of the live chat should have extensibility and be able to explore. If the same content is repeated over and over again, it is difficult to retain people in the live broadcast room.

③，聊的内容前后逻辑性不能太强。随时进来的人都能加入。前后逻辑关系很强的话题，更适合发视频。

③ The content of the conversation should not have too strong logical coherence before and after. Anyone who comes in at any time can join. Topics with strong logical relationships are more suitable for posting videos.

④粉丝群、粉丝灯牌、福袋等各种功能的了解与使用。

④ Understanding and using various functions such as fan groups, fan lanterns, and lucky bags.

《轴承通讯录》为广大轴承企业提供以下服务：

The Bearing Address Book provides the following services for bearing enterprises:

（1）短视频策划、拍摄、剪辑；

(1) Short video planning, filming, and editing;

（2）开通企业号、蓝V认证；

(2) Activate enterprise account and blue V certification;

（3）抖音、快手账号主页装修（包含头像设计制作、背景图设计制作、商家页面设计制作、简介编辑）；

(3) Tiktok, Kwai account home page decoration (including head portrait design and production, background map design and production, merchant page design and production, introduction editing);

（4）抖音小程序了解、开通。

(4) Understand and open the Tiktok applet.

本文由济南短视频运营友情奉献.更多有关的知识请点击:https://www.xinnuoshang.cn真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

This article is dedicated by Jinan Short Video Operations. For more information, please click: https://www.xinnuoshang.cn Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned