1、 Autonomous search
On the search page of Tiktok, enter the keywords related to the content you want to create to search. For example, if you plan to create a yoga account, you can search for keywords related to "yoga", and Tiktok will recommend a series of yoga blogger accounts for you. You can find a suitable benchmark account by observing the number of followers, video views, and the style and positioning of the account homepage for each account.
2、 Tracking peer accounts
When following peer accounts, it is important to always keep an eye on the latest marketing trends and changes in user needs within the industry. This helps you update your account content format in a timely manner and keep up with user needs. At the same time, you can also learn from the excellent video content and display methods of benchmarking accounts to accumulate materials for your own short video material library. However, please note that permission from the original author is required when moving other people's videos.
3、 Analyzing popular accounts
Identify popular accounts with high traffic and popularity recently, and analyze the reasons why they have become popular. Perhaps due to the novelty of the topic, the uniqueness of the presentation, or other reasons. By analyzing the advantages and characteristics of these popular accounts, we can provide some new ideas and references for our own accounts. However, please note that when following popular accounts to output content, it is important to act with caution. The earlier a video is imitated, the more likely it is to receive unexpected exposure.
4、 Explore related accounts
When we focus on a suitable benchmarking account, Tiktok usually recommends some related accounts for us. These recommended accounts may be similar to the benchmark accounts we are looking for in terms of traffic, popularity, and positioning. We can refer to the information of these accounts to find more benchmark accounts for analysis and reference.
In general, when determining the location of the Tiktok account, we need to be clear about what we are good at and can do and the value we can provide to users. Meanwhile, it is crucial to find suitable benchmark accounts for reference and learning through independent search, tracking peer accounts, analyzing popular accounts, and exploring related accounts. However, it is worth noting that imitating benchmark accounts is not equivalent to completely copying their content and style. We should draw on their strengths and innovate according to our own characteristics to create a unique account style and character image. At the same time, it is necessary to comply with relevant laws and regulations as well as legal provisions on intellectual property protection.
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