一、自主搜索

1、 Autonomous search

在抖音的搜索页面，输入与你想要创作的内容相关的关键词进行搜索。例如，若你打算做一个关于瑜伽的账号，可以搜索与“瑜伽”相关的关键词，抖音会为你推荐一系列的瑜伽博主账号。你可以通过观察每个账号的粉丝量、视频播放量以及账号主页的风格和定位来找出适合自己的对标账号。

On the search page of Tiktok, enter the keywords related to the content you want to create to search. For example, if you plan to create a yoga account, you can search for keywords related to "yoga", and Tiktok will recommend a series of yoga blogger accounts for you. You can find a suitable benchmark account by observing the number of followers, video views, and the style and positioning of the account homepage for each account.

二、追踪同行账号

2、 Tracking peer accounts

在关注同行账号时，应时刻留意行业内的最新营销动态和用户需求的变化。这有助于你及时更新自己的账号内容形式，紧跟用户需求的步伐。同时，也可以借鉴出色对标账号的视频内容和展示方式，为自己的短视频素材库积累素材。但请注意，在搬运他人的视频时需得到原创作者的许可。

When following peer accounts, it is important to always keep an eye on the latest marketing trends and changes in user needs within the industry. This helps you update your account content format in a timely manner and keep up with user needs. At the same time, you can also learn from the excellent video content and display methods of benchmarking accounts to accumulate materials for your own short video material library. However, please note that permission from the original author is required when moving other people's videos.

三、剖析热门账号

3、 Analyzing popular accounts

找出近期流量较多、热度较高的热门账号，分析他们之所以爆火的原因。可能是由于选题的新颖性、表现形式的独特性，或其他原因。通过剖析这些热门账号的优点和特点，我们可以为自己的账号提供一些新的思路和借鉴。但请注意，在跟风热门账号输出内容时务必审慎行事，越早模仿的视频越有可能获得出人意料的曝光量。

Identify popular accounts with high traffic and popularity recently, and analyze the reasons why they have become popular. Perhaps due to the novelty of the topic, the uniqueness of the presentation, or other reasons. By analyzing the advantages and characteristics of these popular accounts, we can provide some new ideas and references for our own accounts. However, please note that when following popular accounts to output content, it is important to act with caution. The earlier a video is imitated, the more likely it is to receive unexpected exposure.

四、探索相关账号

4、 Explore related accounts

当我们关注一个合适的对标账号后，抖音通常会为我们推荐一些相关的账号。这些推荐的账号可能与我们所找的对标账号在流量、热度和定位领域上相似。我们可以参考这些账号的信息，寻找更多的对标账号进行分析和借鉴。

When we focus on a suitable benchmarking account, Tiktok usually recommends some related accounts for us. These recommended accounts may be similar to the benchmark accounts we are looking for in terms of traffic, popularity, and positioning. We can refer to the information of these accounts to find more benchmark accounts for analysis and reference.

总的来说，在确定抖音账号定位时，我们需要明确自己所擅长和能做的内容以及能为用户提供的价值。同时，通过自主搜索、追踪同行账号、剖析热门账号和探索相关账号等方法来找到适合自己的对标账号进行参考和学习是至关重要的。然而，值得注意的是，模仿对标账号并不等同于完全复制他们的内容和风格。我们应该汲取他们的优点并根据自己的特色进行创新，打造出与众不同的账号风格和人物形象。同时也要遵守相关法律法规和知识产权保护等法律规定。

In general, when determining the location of the Tiktok account, we need to be clear about what we are good at and can do and the value we can provide to users. Meanwhile, it is crucial to find suitable benchmark accounts for reference and learning through independent search, tracking peer accounts, analyzing popular accounts, and exploring related accounts. However, it is worth noting that imitating benchmark accounts is not equivalent to completely copying their content and style. We should draw on their strengths and innovate according to our own characteristics to create a unique account style and character image. At the same time, it is necessary to comply with relevant laws and regulations as well as legal provisions on intellectual property protection.

更多的关于济南短视频运营问题或者详细的内容，请进入我们公司的网站：https://www.xinnuoshang.cn网站中会有很多的内容仅供参考

For more information or detailed content on the operation of short videos in Jinan, please visit our company's website: https://www.xinnuoshang.cn There will be a lot of content on the website for reference only