济南网站设计的6大趋势
来源:https://www.xinnuoshang.cn 发布时间:2026-01-10
文章分享了关于网页设计的6个趋势,希望给力求打造实用设计的你以启发和帮助。
The article shared 6 trends about web design, hoping to inspire and help you who strive to create practical design.

多年以来,Web设计人员一直致力于快速有效地提供人们正在搜索的最佳信息。不可否认,将十年前的网站与今天的网站进行比较时,该行业正在变得越来越好。但是我们一路上丢了什么吗?
For many years, web designers have been committed to providing the best information that people are searching for quickly and effectively. It cannot be denied that when comparing websites from ten years ago to today's websites, the industry is getting better and better. But did we lose anything along the way?
我们正处于用户反馈时代,我们从用户那里获得的有质量的反馈,将促使我们更容易更快速地了解设计的产品是否“适合目标用户”,并确保我们在统计水平上满足客户目标。但是随着越来越多的企业和设计师获得类似的反馈,我们有被过滤掉相同的设计趋势或执行路径的风险。因此,我们现在需要在保持最佳用户体验的同时更加努力地实现差异化。
We are in the era of user feedback, and the quality feedback we receive from users will make it easier and faster for us to understand whether the designed product is "suitable for the target users" and ensure that we meet customer goals at a statistical level. But as more and more companies and designers receive similar feedback, we run the risk of being filtered out of the same design trends or execution paths. Therefore, we now need to work harder to achieve differentiation while maintaining the best user experience.
因此,当我们继续在功能性与独创性,实用性和灵感之间游走时,在2020年,我们需要考虑哪些重大趋势?在本文中,我们与业界中一些领先的声音进行聊天并找出答案。
Therefore, as we continue to navigate between functionality and originality, practicality and inspiration, what major trends do we need to consider in 2020? In this article, we chat with some leading voices in the industry and find answers.
01 复杂的微交互
01 Complex Micro Interaction
微交互已经存在了很多年,尤其是在可视化的应用上。例如,在AntV鼠标移入播放按钮时,会展开全部按钮。微交互和微动画的应用是用来辅助用户更快速了解和学习网站的功能。可以它们当做是一种路标,反馈和确保信任的方式,让用户成为网站的一部分。
Micro interaction has existed for many years, especially in visual applications. For example, when the AntV mouse hovers over the play button, all buttons will expand. The application of micro interaction and micro animation is used to assist users in quickly understanding and learning the functions of the website. They can be used as a signpost, feedback, and a way to ensure trust, making users a part of the website.
例如,如果一个产品想要以一种光滑的方式呈现,那么交互将不会是有弹性的;相反,它们将平滑而缓慢地进入,因此当人们看着它时,它会给人一种整体优雅的感觉。2020年,更多的网页设计将会引入微交互,用来展示品牌的个性和用户共鸣。
For example, if a product wants to be presented in a smooth way, the interaction will not be elastic; On the contrary, they will enter smoothly and slowly, giving people a sense of overall elegance when they look at it. In 2020, more web designs will introduce micro interactions to showcase brand personality and user resonance.
02 高大的图像作物
02 Tall Image Crop
可以明显感觉到,PC端门户网站的设计对图片、视频的使用确实有所增加。 随着越来越多的人在手机上观看内容,这将变得越来越普遍。
It can be clearly felt that the design of PC portal websites has indeed increased the use of images and videos. As more and more people watch content on their phones, this will become increasingly common.
随着互联网网络的高速发展,用户可以接受的讯息太多太多,很少人会停留在同个页面花过多的时间。用户对于内容接受度:视频>图片>文字>链接。视频的优势,用户不必从上到下滚动页面寻找他感兴趣的信息,视频中便提供了丰富的信息。动态的元素比起静态的文字讯息更能吸引用户,全屏式的设计也更能抓住观众的注意。
With the rapid development of the Internet, users can receive too many messages, and few people will stay on the same page for too long. User acceptance of content: video>image>text>link. The advantage of videos is that users do not have to scroll down the page to find the information they are interested in, and videos provide rich information. Dynamic elements are more appealing to users than static text messages, and full screen designs are also more effective in capturing the audience's attention.
03 暗模式设计
03 Dark Mode Design
黑暗模式设计可以说是今年的热门话题。继微信推出跟随iOS系统暗黑模式后,据消息称,京东App暗黑模式也悄悄上线,现在线上只对部分用户开放,后续会逐步开放给所有用户,并提供了自主选择的权利,可以在App内手动关闭暗黑模式,不跟随系统主题变化。黑暗模式是一个提升用户体验的选择,考虑到当下大量用户的使用场景,因为它带出了内容,而且在视觉上也更容易。
Dark mode design can be said to be a hot topic this year. After WeChat launched the dark mode that follows the iOS system, it is reported that the JD App's dark mode has also been quietly launched. Currently, it is only open to some users online, and will gradually be opened to all users in the future, providing the right to choose independently. The dark mode can be manually turned off within the app without following the system theme changes. Dark mode is a choice to enhance user experience, considering the current usage scenarios of a large number of users, as it brings out content and is also visually easier.
当然,这个概念并不新鲜。在2019年,很多我们已经看到国外的Pinterest,Slack和Instagram等品牌将其纳入主流。黑暗模式除了提供的更多功能优势(例如,延长电池寿命和弱光设置之外),从美学上来讲,它还可以实现真正无边框,无缺口设计的印象,这是大多数智能手机所无法做到的,很多手机制造商从产品设计的角度呼吁。2020年,我们将看到设计师如何进一步推动黑暗模式的应用。
Of course, this concept is not new. In 2019, many foreign brands such as Pinterest, Slack, and Instagram have incorporated it into the mainstream. In addition to providing more functional advantages such as extended battery life and low light settings, dark mode can also achieve the impression of truly borderless and notch free design from an aesthetic perspective, which most smartphones cannot achieve. Many phone manufacturers are calling for it from a product design perspective. In 2020, we will see how designers further promote the application of dark mode.
04 可折叠网络的兴起
The Rise of 04 Foldable Networks
新设备推动了网页设计的许多重大趋势,特别是在iPad兴起的2010年代初。在2020年代初,我们将看到类似的转变,可折叠设备带来了“可折叠网络”的话题,例如华为 Mate X 5G。
New devices have driven many major trends in web design, especially in the early 2010s when the iPad was on the rise. In the early 2020s, we will see a similar shift as foldable devices bring the topic of "foldable networks," such as Huawei Mate X 5G.
可折叠网络的兴起将意味着越来越多的设计将认识到可折叠手机和平板电脑并为其提供独特的用户体验。你会看到一些在概念新颖的同时,更多独特和创新的设计将大行其道。随着越来越多的可折叠技术进入市场,Web设计将需要提高其响应能力,以维护现有功能。
The rise of foldable networks will mean that more and more designs will recognize foldable phones and tablets and provide them with unique user experiences. You will see more unique and innovative designs emerging alongside innovative concepts. As more and more foldable technologies enter the market, web design will need to improve its responsiveness to maintain existing functionality.
05 版式多样性
05 Layout Diversity
具冒险精神的大胆排版能使观众印象深刻,精心挑选的字体也可以传递所需的情绪,并建构强大的视觉层次结构。
Bold and adventurous typography can leave a lasting impression on the audience, while carefully selected fonts can convey the desired emotions and construct a powerful visual hierarchy.
千篇一律的微软雅黑字体已经进行了很多年了,导致很多网站看起来都有些相同。但是,我们正在看到变革的种子,并且到2020年,变革的势头将越来越大。手写字体,复古字体和动画字体正在卷土重来。
The uniform Microsoft Yahei font has been used for many years, resulting in many websites looking somewhat similar. However, we are seeing the seeds of change, and by 2020, the momentum of change will continue to grow. Handwritten fonts, retro fonts, and animated fonts are making a comeback.
我们还看到了组合,看起来好像它们不应该属于在一起,但无论如何还是可以工作的。“不完美”可以增加真正的个性,这里还要注意AI元素的巨大推动。
We also saw combinations that seemed like they shouldn't belong together, but they could still work no matter what. 'Imperfect' can enhance true personality, but here we also need to pay attention to the huge push of AI elements.
06 极简主义进一步发展
06 Further Development of Minimalism
越来越多品牌的网页设计趋势是简单和简约,跟随世界品牌苹果的足迹,很多公司都在寻找简单的模板来传达其品牌信息,并以简洁明了的方式展示其产品和服务。干净、现代、新鲜、用户体验更好,这一特殊趋势在2020年得到更广泛的采用。
The trend of web design for more and more brands is towards simplicity and minimalism. Following in the footsteps of the global brand Apple, many companies are looking for simple templates to convey their brand message and showcase their products and services in a concise and clear manner. The special trend of cleanliness, modernity, freshness, and better user experience has been more widely adopted in 2020.
当然,极简主义最终是要为用户提供更轻松,更好的体验,而功能和美学一样重要。Airbnb首席设计官Alex Schleifer 认为这将在2020年取得长足进步。“我们将习惯于非常低摩擦的界面,例如签到和付款等零摩擦界面。”生活中很多场景已经悄悄发生改变:一键式注册和即时付款慢慢成为常态,而输入信用卡号和密码已经显得陈旧。
Of course, minimalism ultimately aims to provide users with a more relaxed and better experience, and functionality and aesthetics are equally important. Airbnb Chief Design Officer Alex Schleifer believes that significant progress will be made in 2020. We will become accustomed to very low friction interfaces, such as zero friction interfaces for check-in and payment. Many scenarios in life have quietly changed: one click registration and instant payment have gradually become the norm, while entering credit card numbers and passwords has become outdated.
总结
summary
随着网络和科技的不断提升,5G网络逐渐投入使用,更多的新的内容也加入到了网页中,给用户带来更好的用户体验。
With the continuous improvement of networks and technology, 5G networks are gradually being put into use, and more new content has been added to web pages, bringing users a better user experience.
互联网的用户是不断变化的,用户的浏览习惯,爱好也是不断变化的,只有不断跟上潮流,我们才能给用户带来更好产品体验。
Users of the Internet are constantly changing. Users' browsing habits and hobbies are also changing. Only by keeping up with the trend, can we bring users a better product experience.
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