页面SEO也称为站内SEO，是我们做网站优化非常重要的一块内容。
　　Page SEO, also known as on site SEO, is a very important aspect of website optimization for us.
　　什么是页面 SEO？
　　What is page SEO?
　　页面 SEO 本质就是：在你的网站内部，对内容和结构做优化，让搜索引擎、AI 平台、甚至 LLM 更容易理解你的网页，从而获得更好的排名。
　　The essence of page SEO is to optimize the content and structure within your website, making it easier for search engines, AI platforms, and even LLMs to understand your webpage and achieve better rankings.
　　简单来说，凡是 发生在网站内部的优化操作，都叫页面 SEO，比如标题标签、内容优化、内部链接、结构化数据等等。
　　Simply put, any optimization operations that occur within a website are called page SEO, such as title tags, content optimization, internal links, structured data, and so on.
　　而那些 发生在网站外部的优化操作，比如外链建设、社交媒体声量、品牌曝光，就属于站外 SEO。这样分开理解就很清楚了：
　　And those optimization operations that occur outside the website, such as external link building, social media visibility, and brand exposure, belong to off-site SEO. This makes it clear to understand separately:
　　站内 = 网站内部一切你能掌控的优化。
　　On site optimization refers to everything within the website that you can control.
　　站外 = 网站之外的影响力建设。
　　Building influence outside the website.
　　为什么页面 SEO 很重要？
　　Why is page SEO important?
　　首先，页面 SEO（站内 SEO）之所以关键，是因为这是你完全能掌控的优化操作。服务器、内容、标签、结构、内链，这些都在你自己手里，不用依赖外部环境。
　　Firstly, the key to page SEO (internal SEO) is that it is an optimization operation that you have complete control over. The server, content, tags, structure, and internal links are all in your own hands, without relying on external environments.
　　第二，见效速度快。站外 SEO（比如外链建设、品牌曝光）往往需要时间的积累和发酵，但站内 SEO 只要你做好了，往往能更快看到排名和流量的变化。
　　Secondly, it takes effect quickly. Off site SEO (such as external link building and brand exposure) often requires time accumulation and fermentation, but as long as you do well in on-site SEO, you can often see changes in rankings and traffic faster.
　　第三，转化率高。当你的网站内部优化得足够好，用户体验顺畅，内容能直击需求，那这些流量最终带来的转化效果会更明显，收益也会越来越高。
　　Thirdly, the conversion rate is high. When your website's internal optimization is good enough, the user experience is smooth, and the content can directly meet the needs, the conversion effect brought by these traffic will be more obvious, and the revenue will also increase.
　　页面 SEO 优化工具
　　Page SEO optimization tool
　　我常用的有这三个工具：
　　I often use these three tools:
　　SEMrush
　　SEMrush
　　：关键词研究、站点健康度分析、竞争对手监测。
　　Keyword research, site health analysis, competitor monitoring.
　　Ahrefs
　　Ahrefs
　　：最强的外链分析能力，同时也能做关键词和站内问题排查。
　　The strongest external link analysis ability, as well as the ability to conduct keyword and internal problem investigation.
　　Screaming Frog
　　Screaming Frog
　　：老牌的全站扫描工具，可以很快帮你检查死链、重定向、标题缺失、索引状态等等。
　　A well-established full site scanning tool that can quickly help you check for dead links, redirects, missing titles, index status, and more.
　　这三个工具都很实用，建议大家去用，操作并不复杂，用熟之后会大大提升你做站内优化的效率。
　　These three tools are very practical, and we recommend everyone to use them. The operation is not complicated, and after using them proficiently, it will greatly improve your efficiency in optimizing the site.
　　页面SEO优化技巧
　　Page SEO optimization techniques
　　1. 优化 URL
　　1. Optimize URL
　　URL 优化是基础中的基础。一个好的 URL 要满足几个条件：
　　URL optimization is the foundation of the basics. A good URL must meet several conditions:
　　简短
　　brief
　　：不要一大串无意义的参数。
　　Do not have a long list of meaningless parameters.
　　包含关键词
　　Include keywords
　　：核心关键词最好自然出现。
　　Core keywords should appear naturally.
　　不要只有关键词
　　Don't just focus on keywords
　　：单一关键词显得生硬，可以加一两个辅助词，更自然，同时精准概括页面内容。
　　A single keyword may appear stiff, but adding one or two auxiliary words can make it more natural and accurately summarize the page content.
　　比如说：
　　for instance:
　　不推荐：example.com/123?id=456
　　Not recommended: example. com/123? id=456
　　也不推荐：example.com/seo（太宽泛、太模糊）
　　Also not recommended: example. com/SEO (too broad, too vague)
　　推荐：example.com/seo-onpage-optimization（简短 + 包含核心关键词 + 概括内容）。
　　Recommendation: example. com/seo-onpage optimization (short+containing core keywords+summarizing content).
　　2. 优化面包屑导航
　　2. Optimize breadcrumb navigation
　　面包屑也是一种带锚文本的内链，对 SEO 有帮助。但要注意：
　　Breadcrumb is also a type of internal chain with anchor text, which is helpful for SEO. But please note:

　　如果只是一级菜单（比如主页 → 博客），完全没必要加面包屑，否则对用户体验是累赘。
　　If it's just a first level menu (such as Home → Blog), there's no need to add breadcrumbs at all, otherwise it's a burden on the user experience.
　　当层级较多时（比如 主页 → SEO 教程 → 页面 SEO → URL 优化），面包屑就很重要了，可以让用户和搜索引擎清楚地理解内容层级。
　　When there are multiple levels (such as homepage → SEO tutorial → page SEO → URL optimization), breadcrumbs become important as they allow users and search engines to clearly understand the content hierarchy.
　　3. 建立清晰的结构
　　3. Establish a clear structure
　　这里要分清 逻辑结构 和 物理结构：
　　Here we need to distinguish between logical structure and physical structure:
　　物理结构
　　physical structure
　　：URL 的实际层级。例如，把同类型的文章都放在某个分类目录下：
　　The actual hierarchy of the URL. For example, putting articles of the same type in a certain category directory:
　　example.com/seo/onpage/
　　example.com/seo/onpage/
　　example.com/seo/offpage/
　　example.com/seo/offpage/
　　逻辑结构
　　logical structure
　　：即使你在前台隐藏了分类路径，URL 没有显示出来，你在内容和内链上依然要保持这种“同类聚合”的逻辑。
　　Even if you hide the classification path in the foreground and the URL is not displayed, you still need to maintain this "same type aggregation" logic in content and internal links.
　　4.标题（Title Tag）优化
　　4. Title Tag optimization
　　标题是页面 SEO 里最重要的因素之一，决定了两件事：排名和点击率。
　　Title is one of the most important factors in page SEO, determining two things: ranking and click through rate.
　　几个关键点：
　　Several key points:
　　精准概括内容
　　Accurately summarize the content
　　：标题必须让用户一眼就明白文章讲什么。
　　The title must make the user understand what the article is about at a glance.
　　长度适中
　　moderate length
　　：太短信息不足，太长会被截断。
　　Too short information is insufficient, too long will be truncated.
　　关键词前置
　　Keyword preposition
　　：尽量把核心关键词放在靠前的位置，甚至开头。但不要机械地每次都放开头，否则显得呆板。
　　Try to place the core keywords at the forefront, even at the beginning. But don't mechanically start every time, otherwise it will appear dull.
　　加入情绪/修饰词
　　Add emotions/modifiers
　　：比如 Best、2025、完整指南、清单、教程 等，让标题更有感染力。
　　For example, Best, 2025, Complete Guide, Checklist, Tutorial, etc., make the title more infectious.
　　不断打磨
　　Continuously polishing
　　：别想着一次写好，我自己写标题经常要来回修改很多次。
　　Don't think about writing it all at once, I often have to revise the title back and forth many times when writing it myself.
　　举个例子：
　　For example:
　　不推荐：SEO 优化（太泛太短）
　　Not recommended: SEO optimization (too general and too short)
　　推荐：2025年SEO页面优化完整指南（站内SEO实战技巧）
　　Recommendation: Complete Guide to SEO Page Optimization in 2025 (Practical Techniques for On site SEO)
　　虽然谷歌有时会重写你的标题，但你自己写的好标题依然很重要 —— 它不仅能帮助排名，还能提升 CTR。
　　Although Google may sometimes rewrite your title, writing a good title yourself is still important - it not only helps with ranking, but also increases CTR.
　　5.元描述优化
　　5. Meta description optimization
　　Meta 描述虽然 不是排名因素（谷歌不会用它来决定排名），但它极大影响点击率。
　　Although meta description is not a ranking factor (Google does not use it to determine rankings), it greatly affects click through rates.
　　优化要点：
　　Optimization points:
　　160 字符以内
　　Within 160 characters
　　：避免被截断。
　　To avoid being truncated.
　　关键词靠前
　　Keywords at the forefront
　　：把目标关键词放在前面一点，这样搜索结果里会被加粗，更容易吸引点击。
　　Place the target keywords earlier so that the search results will be bolded and more likely to attract clicks.
　　简洁直白
　　concise and straightforward
　　：不要啰嗦，快速说明用户能得到什么。
　　Don't be verbose, quickly explain what users can get.
　　独特性
　　uniqueness
　　：每个页面都要有不同的描述，避免被忽略。
　　Each page should have a different description to avoid being overlooked.
　　突出价值
　　Highlight Value
　　：写出你页面与众不同的卖点。
　　Write down the unique selling points of your page.
　　保持一致
　　maintain consistency
　　：一定要跟页面内容对应，不要造假。
　　Be sure to match the content of the page and do not falsify it.
　　示例：
　　Example:
　　不推荐：我们提供各种SEO服务，欢迎了解更多（太空泛）
　　Not recommended: We provide various SEO services, welcome to learn more (Space Pan)
　　推荐：学习如何在2025年通过页面SEO优化快速提升排名，从URL到标题、内容结构，完整实战技巧解析。
　　Recommendation: Learn how to quickly improve rankings through page SEO optimization in 2025, including URL, title, content structure, and complete practical skills analysis.
　　另外要注意：搜索引擎很多时候会自主选择展示你文章里的部分内容，而不是你写的 Meta 描述。但这并不意味着你就不写，因为写一个优秀的描述依然能在合适的时候被调用，从而提高点击率。
　　Also, it should be noted that search engines often choose to display parts of your article instead of the meta description you wrote. But that doesn't mean you don't write, because writing an excellent description can still be called up at the right time, thereby increasing click through rates.
　　6.创作高质量SEO内容
　　6. Create high-quality SEO content
　　其实我之前也写过一篇《为什么你的SEO文章没有流量》，里面总结了大概八个点，大家有兴趣可以回顾一下。今天我们就接着讲，SEO内容要怎么写，才能真正做到“高质量有排名”。
　　Actually, I have written an article before titled 'Why Your SEO Articles Don't Have Traffic', which summarized about eight points. If you are interested, you can review them. Today we will continue to talk about how to write SEO content in order to truly achieve "high quality and ranking".
　　1. 创造独特的内容
　　1. Create unique content
　　独特的内容不是简单“不重复”，而是符合 E-E-A-T 的内容。换句话说，它应该是基于你的 个人经验、长期深耕、亲身测试 得到的，而不是凭空杜撰。
　　Unique content is not simply 'non repetitive', but content that conforms to E-E-A-T. In other words, it should be based on your personal experience, long-term cultivation, and personal testing, rather than fabricated out of thin air.
　　同行有写到的点，你也要写，但要用自己的语言来表达。
　　If there are points written by peers, you should also write them, but express them in your own language.
　　同行没写到的点，你要补充，形成差异化。
　　You need to supplement the points not mentioned by your peers to create differentiation.
　　独特的内容，可以通过以下方式实现：
　　Unique content can be achieved through the following methods:
　　增加新的对比图、流程图、步骤截图
　　Add new comparison charts, flowcharts, and screenshots of steps
　　分享自己测评得到的数据
　　Share the data obtained from your own evaluation
　　提供可下载的资源
　　Provide downloadable resources
　　设计简化的操作流程
　　Design simplified operational procedures
　　这些方法其实就是信息增量的体现。你把信息增量做到位，你的内容自然就独特，而谷歌最喜欢的就是这种能给用户带来额外价值的内容。
　　These methods are actually manifestations of information increment. If you do the information increment well, your content will naturally be unique, and Google's favorite is this kind of content that can bring extra value to users.
　　2. 提供实在的价值
　　2. Provide tangible value
　　用户点进来，不是为了看一堆废话，而是要解决问题。所以你必须要：
　　Users click in not to read a bunch of nonsense, but to solve problems. So you must:
　　提供深入的细节（而不是只讲概念）
　　Provide in-depth details (rather than just discussing concepts)
　　用图片、截图、案例来支撑
　　Support with pictures, screenshots, and case studies
　　给出清晰的步骤，让用户能快速操作
　　Provide clear steps to enable users to operate quickly
　　这样用户才能把内容吸收进去、记住、并付诸行动。
　　This way, users can absorb, remember, and take action on the content.
　　3. 写作要简洁有力
　　3. Writing should be concise and powerful
　　SEO内容不等于堆字数。段落要短，语言要简单，逻辑要清晰，读起来轻松。文案要有力，让人想看下去。
　　SEO content is not equal to word count. The paragraph should be short, the language should be simple, the logic should be clear, and it should be easy to read. The copy should be powerful and make people want to read it.
　　4. 保持内容新鲜
　　4. Keep the content fresh
　　谷歌更青睐“当下有效”的东西。所以你要不断更新：
　　Google prefers things that are currently effective. So you need to constantly update:
　　用最新的截图（功能界面更新了就要换截图）
　　Use the latest screenshot (if the functional interface is updated, the screenshot needs to be changed)
　　写全新的策略和步骤
　　Write new strategies and steps
　　分享新的案例
　　Share new cases
　　这样读者才能感受到“这是2025年有效的内容”。
　　Only in this way can readers feel that 'this is effective content for 2025'.
　　5. 借力专家和外部视角
　　5. Leveraging experts and external perspectives
　　如果有些东西你自己不熟，可以去咨询专家，或者引用他们的观点。这些独特的视角，本身就是一种内容增量。
　　If you are not familiar with something yourself, you can consult experts or quote their opinions. These unique perspectives are themselves a form of content increment.
　　6. 确保准确性和可靠性
　　6. Ensure accuracy and reliability
　　不管是数据还是观点，都必须要可靠、准确。错误的信息只会损害你的内容价值和可信度。
　　Both data and opinions must be reliable and accurate. Incorrect information will only damage the value and credibility of your content.
　　7. 注重细节
　　7. Pay attention to details
　　细节最能体现你的 Experience（体验）。比如你写过某个插件优化教程，你用自己的实操截图、遇到的问题和解决方法，这些细节就是用户最需要的，也是AI永远模拟不出来的。
　　Details best reflect your experience. For example, if you have written a plugin optimization tutorial and used your own practical screenshots, encountered problems, and solutions, these details are what users need the most and can never be simulated by AI.
　　7.满足搜索意图
　　7. Satisfy search intent
　　页面SEO里，一个很容易被忽略但又非常关键的点，就是搜索意图。
　　In page SEO, a crucial but easily overlooked point is search intent.
　　搜索意图一般分为四类：
　　Search intent is generally divided into four categories:
　　Informational（信息型）
　　Informational
　　：用户在找答案或学习某个主题。
　　Users are looking for answers or learning about a certain topic.
　　Navigational（导航型）
　　Navigational
　　：用户在找某个特定的网站或品牌，比如直接搜“Facebook登录”。
　　Users are searching for a specific website or brand, such as directly searching for "Facebook login".
　　Commercial（商业型）
　　Commercial
　　：用户在做对比、研究选择，比如“最佳主机推荐”“WordPress vs Shopify”。
　　Users are making comparisons and research choices, such as "Best Host Recommendations" and "WordPress vs Shopify".
　　Transactional（交易型）
　　Transactional
　　：用户已经准备好转化，比如“购买Hostinger主机”。
　　The user is ready to convert, such as' purchase Hostinger host '.
　　要做对SEO有用的内容，就必须正确判断关键词的搜索意图。
　　To create content that is useful for SEO, it is necessary to correctly determine the search intent of keywords.
　　我自己以前就犯过典型的错误。比如“Hostinger教程”这个词。
　　I have made typical mistakes myself before. For example, the term 'Hostinger tutorial'.
　　我当时以为它就是一个纯粹的“主机教程”，只需要写如何操作主机。
　　I thought it was just a pure 'host tutorial', just about how to operate the host.
　　但实际上不是。
　　But in reality, it's not.
　　当你搜索“Hostinger教程”，你会发现 SERP 上大部分结果都不是单纯的主机操作教程，而是 “主机 + 建站”结合在一起的教程。
　　When you search for "Hostinger Tutorial", you will find that most of the results on SERP are not simply host operation tutorials, but tutorials that combine "host+website building".
　　也就是说，这个关键词承载的是 复合意图：既要讲主机，又要讲建站。
　　That is to say, this keyword carries a compound intention: it should talk about both hosting and website building.
　　如果你只写“Hostinger主机怎么操作”，那就错配了搜索意图，排名自然很难靠前。
　　If you only write 'How to operate Hostinger host', then you have mismatched the search intent and it will naturally be difficult to rank high.
　　正确的做法是：
　　The correct approach is:
　　如果要打“Hostinger教程”，那你必须把“主机 + 建站”结合起来写。
　　If you want to use the Hostinger tutorial, you must combine "hosting+website building" to write it.
　　如果你只想写主机操作部分，那关键词应该换成“Hostinger使用教程”或者“Hostinger主机教程”。
　　If you only want to write about the host operation part, the keywords should be changed to "Hostinger tutorial" or "Hostinger host tutorial".
　　这就是 意图判断错误的表现。
　　This is a manifestation of intention judgment error.
　　其实连 Brian Dean（Backlinko）自己都说过，他也遇到过类似情况。
　　In fact, even Brian Dean (Backlinko) himself has said that he has encountered similar situations.
　　他写过一篇内容，发现排名不上去。后来仔细研究 SERP 才发现，首页几乎都是“工具类页面”。
　　He wrote a piece of content and found that it didn't rank up. Later, upon careful study of SERP, it was discovered that almost all homepage pages are "tool pages".
　　于是他把“工具 + 内容”结合起来，结果就冲上了首页。
　　So he combined "tools+content" and it made it to the homepage.
　　所以记住：
　　So remember:
　　判断搜索意图 ≠ 自己臆测，而是要打开SERP，看首页在给什么答案。用户需要的是什么，你的内容就要顺着那个方向写。
　　Judging search intent ≠ personal speculation, but to open SERP and see what answer the homepage is giving. What users need, your content should be written in that direction.
　　8.关键词布局
　　8. Keyword layout
　　使用你的目标关键词，最重要的一点就是——在文章的前100个字里出现它。
　　The most important thing when using your target keyword is to include it in the first 100 words of the article.
　　为什么呢？其实道理很简单：
　　Why? The truth is actually very simple:
　　假如你写一篇《谷歌SEO教程》，但是“谷歌SEO教程”这个词只在文章中后段出现了一次。那谷歌、搜索引擎、AI 会怎么去判定？它根本不确定你这篇内容到底是写什么的，也就会妨碍你的排名。
　　If you write a Google SEO tutorial, but the word 'Google SEO tutorial' only appears once in the latter part of the article. How will Google, search engines, and AI determine? It is completely uncertain what your content is about, which will hinder your ranking.
　　所以我们要在文章的前100个词里，就明确告诉谷歌：
　　So we need to explicitly tell Google in the first 100 words of the article:
　　这篇文章的主题是什么，我要打的搜索意图是什么。
　　What is the theme of this article and what is the search intention I want to use.
　　这就像给搜索引擎一个开门见山的信号：
　　This is like sending a straightforward signal to search engines:
　　“别猜了，我的文章就是关于谷歌SEO教程的。”
　　Don't guess, my article is about Google SEO tutorials. ”
　　当然，除了在前100字使用关键词，你还需要：
　　Of course, in addition to using keywords in the first 100 words, you also need to:
　　标题里
　　in the title
　　包含关键词
　　Include keywords
　　Meta 描述
　　Meta description
　　里包含关键词
　　Contains keywords
　　正文多次自然出现关键词
　　Multiple natural occurrences of keywords in the main text
　　这里我要特别强调：不要再执着于“关键词密度”。谷歌早就不看这个了。真正要关注的是——关键词的出现次数和分布，要让搜索引擎和AI能清晰地确认你的内容主旨。
　　I want to emphasize here: Don't be obsessed with "keyword density" anymore. Google has long stopped watching this. What you really need to focus on is the frequency and distribution of keywords, so that search engines and AI can clearly confirm the main idea of your content.
　　举个例子：
　　For example:
　　如果你整篇文章写了几千字，但“谷歌SEO教程”只出现了一次，那谷歌很难认定这篇内容的核心。
　　If you have written an entire article of several thousand words, but 'Google SEO Tutorial' only appears once, it is difficult for Google to determine the core of this content.
　　但如果它在标题、描述、开头100字，以及正文中反复、自然地出现了 5、6、7 次甚至更多，那么谷歌和AI就能非常明确地知道：
　　But if it repeatedly and naturally appears 5, 6, 7 or even more times in the title, description, first 100 words, and body text, then Google and AI can know very clearly:
　　你写的就是这个主题，排名自然会更有机会。
　　What you wrote about this topic will naturally have a better chance of ranking.
　　9.为大语言模型（LLM）和段落排名构建内容结构
　　9. Build content structure for Large Language Model (LLM) and paragraph ranking
　　其实这块说白了，就是我们常讲的 H 标签 / H 标题布局。目的有两个：
　　In fact, to put it simply, this is the layout of H tags/H titles that we often talk about. There are two purposes:
　　段落要有层次感
　　Paragraphs should have a sense of hierarchy
　　每个段落要简短，容易理解。
　　Each paragraph should be brief and easy to understand.
　　用 H2、H3 去划分不同的模块，让内容有逻辑。
　　Use H2 and H3 to divide different modules and make the content logical.
　　标题要嵌入关键词/同义词/相关问题
　　The title should embed keywords/synonyms/related questions
　　每个 H 标签都可以加入关键词，或者相关问题，然后在下面直接回答。
　　Each H tag can add keywords or related questions, and then answer them directly below.
　　这样不仅有利于谷歌的“段落索引”，也更容易被 LLM（大模型）引用。
　　This is not only beneficial for Google's "paragraph indexing", but also easier to be referenced by LLM (Large Model).
　　如果你观察过 AI 抽取内容，就会发现它提取的几乎都是网页里一小段、一小段的片段。所以我们为什么要这样布局？就是为了让 AI 和搜索引擎能直接抓到我们的“精华片段”。
　　If you have observed AI extracting content, you will find that it extracts almost all small segments of web pages. So why do we need this layout? It is to enable AI and search engines to directly capture our "essence fragments".
　　实际操作方法
　　Practical operation method
　　用 H 标签划分模块
　　Divide modules using H tags
　　：比如 H2 是大主题，H3 是分支小点，把整篇文章拆得清清楚楚。
　　For example, H2 is the main theme and H3 is the branching point, so break down the entire article clearly.
　　以答案开篇
　　Start with the answer
　　：
　　：
　　举个例子：
　　For example:
　　你写“什么是 E-E-A-T？”，那第一句话就要直接回答： E-E-A-T 代表 Experience、Expertise、Authoritativeness、Trustworthiness，是谷歌评估内容质量的一种规则。
　　What is E-E-A-T? ”The first sentence needs to be answered directly: E-E-A-T stands for Experience, Expertise, Authoritarianism, Trustworth, and is a rule used by Google to evaluate content quality.
　　这样写，搜索引擎和 AI 一眼就能抽取。
　　This way, search engines and AI can extract at a glance.
　　使用描述性的副标题
　　Use descriptive subheadings
　　：副标题里嵌关键词或者问题，比如“E-E-A-T 为什么重要？”、“如何提升内容权威性？”，下面再逐条展开。
　　Insert keywords or questions in the subtitle, such as "Why is E-E-A-T important? ”How to enhance the authority of content? "Will be further elaborated below.
　　添加结构化数据
　　Add structured data
　　：比如 FAQ、面包屑导航、图片、视频、表格、作者信息等等。它们都是帮助搜索引擎更好理解内容的“提示标签”。
　　For example, FAQ, breadcrumb navigation, images, videos, tables, author information, and so on. They are all "prompt tags" that help search engines better understand content.
　　总结一句：内容结构要层次分明、答案要直给、副标题要带关键词，再加上结构化数据。这样做不仅对 SEO 排名有帮助，还能更容易命中 段落索引 和 AI 抽取结果。
　　In summary, the content structure should be clear in hierarchy, the answers should be direct, the subtitles should include keywords, and structured data should be added. This not only helps with SEO ranking, but also makes it easier to hit paragraph indexes and AI extraction results.
　　10.内链优化
　　10. Internal chain optimization
　　内链的作用其实我们前几天已经讲过了，总结一下就是两个核心：
　　The role of internal links has actually been discussed a few days ago. To summarize, there are two core aspects:
　　帮助搜索引擎抓取
　　Help search engines crawl
　　内链能让搜索引擎更好、更快、更容易地发现你网站的所有页面，尤其是重要页面。谷歌的爬虫会顺着这些内链，进行横向、纵向或者横竖结合的方式去抓取你的网站。如果没有内链，很多深层页面就可能被遗漏掉。
　　Internal links can help search engines discover all pages of your website better, faster, and easier, especially important pages. Google's crawlers will crawl your website horizontally, vertically, or a combination of horizontal and vertical links along these internal links. If there is no internal link, many deep pages may be overlooked.
　　传递权重
　　Transfer weight
　　除了内容优化和页面优化，排名还需要“权重”这个东西。内链就能起到传递权重的作用。比如你的网站有一些高权重的页面，那你就可以通过内链把权重传递给那些你想排名、但目前权重较低的页面。这样一传递，它的竞争力就会变强，更容易排上去。
　　In addition to content optimization and page optimization, ranking also requires the concept of "weight". Internal links can play a role in transmitting weights. For example, if your website has some high weight pages, you can pass the weight to those pages that you want to rank but currently have lower weight through internal links. Once this is passed on, its competitiveness will become stronger and it will be easier to rank higher.
　　11.图片优化
　　11. Image optimization
　　图片优化也很重要，主要有三点：
　　Image optimization is also important, with three main points:
　　清晰度
　　clarity
　　图片要清晰，模糊的图不仅影响用户体验，对 SEO 也没好处。
　　Images should be clear, blurry images not only affect user experience, but also do not benefit SEO.
　　相关性 + Alt 文本
　　Relevance+Alt Text
　　为什么 Alt 文本这么重要？因为搜索引擎和 AI 没办法像人类一样，看一眼图片就能理解内容。它们大部分是依靠 Alt 文本来识别图片信息的。
　　Why is Alt text so important? Because search engines and AI cannot understand content at a glance like humans. They mostly rely on Alt text to recognize image information.
　　图片内容要和文章主题相关。
　　The content of the image should be related to the theme of the article.
　　Alt 文本必须写，不要留空。最好包含关键词，但要自然。用一小句或一两句简洁的话去描述图片的内容，不要堆砌关键词。
　　Alt text must be written, do not leave it blank. It's best to include keywords, but they should be natural. Use one or two concise sentences to describe the content of the image, without piling up keywords.
　　压缩大小
　　Compress size
　　图片要做压缩，避免拖慢网页加载速度。速度是用户体验的重要因素，也是 SEO 的硬性指标。
　　Images should be compressed to avoid slowing down webpage loading speed. Speed is an important factor in user experience and a hard indicator for SEO.
　　最后应该还要一个速度优化的，建议大家直接看这篇文章 wordpress速度优化
　　Finally, there should be another aspect of speed optimization. It is recommended that you read this article directly on WordPress speed optimization
　　本文由 济南网站优化 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.cn/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
　　This article is contributed by Jinan website optimization friendship For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.