视频号作为腾讯押宝的短视频产品，从本质上来说，视频号和朋友圈一样，都是努力降低创作门槛、鼓励用户分享生活的内容载体，所以视频号的位置被放在了发现页，与朋友圈并列。

As a short video product that Tencent is betting on, video accounts, like Moments, are essentially content carriers that strive to lower the threshold for creation and encourage users to share their lives. Therefore, the position of video accounts is placed on the discovery page, parallel to Moments.

而且视频号虽叫“视频”号，内容却不局限在视频上，既能发视频也能发图片，现在还增加了直播、电商等功能。这便是张小龙理想的“短内容”平台。

Moreover, although video accounts are called "video" accounts, their content is not limited to videos. They can send both videos and pictures, and now they have added features such as live streaming and e-commerce. This is Zhang Xiaolong's ideal "short content" platform.

随着视频号+公众号+社群+小程序+小商店+直播的全链路打通，越来越多的企业和个人投入到视频号制作。

With the full link of video number+official account+community+applet+small store+live broadcast, more and more enterprises and individuals are investing in video number production.

但在实操过程中，你是不是面临这些问题：不知道如何从0开始做视频号？不知道视频号怎么打造IP？不知道怎么拆解爆款？不知道怎么搭建账号？不知道怎么实现流量增长？不知道怎么进行数据分析？不知道视频号怎么实现流量变现？本文将慢慢梳理分析。

But in the practical process, do you face these problems: don't know how to start a video account from scratch? I don't know how to create an IP for a video account? I don't know how to break down the bestsellers? I don't know how to set up an account? I don't know how to achieve traffic growth? Do not know how to conduct data analysis? I don't know how video accounts can monetize traffic? This article will gradually sort out and analyze.

抖音有推算机制，视频号也有，但是视频号的推算机制和抖音是完全不一样的，在这里我分析了几个朋友的视频号，发现其有以下几个特点。

Tiktok has a calculation mechanism, and there is also a video number, but the calculation mechanism of the video number is completely different from Tiktok. Here I analyzed several friends' video numbers and found that they have the following characteristics.

熟人关联

Acquaintance association

我们在刷视频号时候，会发现视频号推荐机制和你的社交熟人有关系，比如你刷到某条视频，下面就会显示“xx位朋友看过”。有些视频，会有“可能认识的人”的提醒，点进去一看，果真是自己的好友。

When we browse video accounts, we will find that the recommendation mechanism for video accounts is related to your social acquaintances. For example, if you browse a certain video, it will display "xx friends have watched" below. Some videos may have reminders of potential acquaintances. Click in and watch them, and they are indeed your own friends.

而且在视频号中，还有一个朋友点赞的菜单，所以从种种迹象表明，这可以判定和熟人有关了。

And in the video account, there is also a menu of likes from friends, so from various indications, it can be inferred that this is related to acquaintances.

先人工后算法

First manual, then algorithm

现阶段视频号还处于初期，所以新作品给到的流量是非常有限的，所以前期你要想办法让你的视频有浏览量，哈哈，这么朋友圈、家族群啊，都动用起来。

At present, video accounts are still in their early stages, so the traffic provided by new works is very limited. Therefore, in the early stage, you need to find ways to increase the viewing volume of your videos, haha, so use your social media and family groups.

本文由济南短视频推广友情奉献.更多有关的知识请点击:https://www.xinnuoshang.cn真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

This article is about promoting friendship and dedication through short videos in Jinan. For more information, please click: https://www.xinnuoshang.cn Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned