微信小程序日活用户已突破4亿。这意味着什么？意味着你的客户就在微信里，而小程序是他们获取服务非常便捷的入口。
The daily active users of WeChat mini programs have exceeded 400 million. What does this mean? This means that your customers are on WeChat, and mini programs are the most convenient entry point for them to access services.
小程序的开发成本从几千到几十万不等，差别在于功能的复杂度。但大多数中小型企业需要的只是一个展示型+预约型+交易型的小程序——展示产品和服务、接受预约、在线支付——万把块钱就能搞定。

The development cost of mini programs ranges from several thousand to several hundred thousand, with the difference being the complexity of their functions. But most small and medium-sized enterprises only need a display based, appointment based, and transactional mini program - to showcase products and services, accept appointments, and make online payments - which can be done with just a few tens of thousands of yuan.
小程序开发的三不原则：
The three principles of mini program development:
不做大而全。 小程序不是App，用户用完就走。保持轻量级，聚焦核心功能。
Not big but comprehensive. Mini programs are not apps, users just leave after using them. Keep lightweight and focus on core functions.
不做一次性。 小程序需要持续迭代。上线只是开始，后续的运营和更新才是关键。
Not for one-time use. Mini programs require continuous iteration. The launch is just the beginning, the subsequent operation and updates are the key.
不做脱离微信生态。 小程序非常大的价值是与公众号、视频号、企业微信的联动。没有生态协同的小程序，价值减半。
Do not deviate from the WeChat ecosystem. The biggest value of the applet is the linkage with the official account, video account and enterprise WeChat. A mini program without ecological collaboration reduces its value by half.
对于餐饮、零售、服务行业来说，小程序不是“可选项”，而是“必选项”——它让你在微信这个10亿用户的生态里有了自己的“根据地”。
For the catering, retail, and service industries, mini programs are not "optional", but "mandatory" - they give you your own "base" in the 1 billion user ecosystem of WeChat.
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