·美业门店视频拍摄??要向谁“模仿”？1. 同行账号视频从行业一致性、目标群体一致性，账号定位和目的一致性等出发，同行账号视频是我们的首选“模仿”对象
　　·Video shooting of Meiye stores?? To whom should we 'imitate'? 1. Starting from industry consistency, target audience consistency, account positioning and purpose consistency, peer account videos are our preferred "imitation" objects
　　① 主要以账号的定位作为判断依据：如目前常见的皮肤管理类账号有以下几种：招商加盟&产品培训课程、拓客公司&代运营、美业门店拓客引流等；那我们美业门店做抖音的目的，就是想推广抖音团购进行拓客引流，所以我们借鉴的肯定是后一种账号
　　① The main criteria for judgment are based on the positioning of the account. For example, there are several commonly used skin management accounts, such as investment and franchise&product training courses, customer acquisition companies&agency operations, and beauty store customer acquisition and drainage; The purpose of our Meiye store to do Tiktok is to promote Tiktok group buying to attract customers, so we must use the latter account for reference
　　② 同行账号搜索及筛选方式：关键词搜索，如“皮肤管理”、“美容”、“同城团购”等
　　② Search and filtering methods for peer accounts: keyword search, such as "skin management", "beauty", "local group buying", etc
　　③ 定位判断依据：可以从账号名称、简介、是否上架了团购、以及账号视频内容等地方，分析账号定位与宣传目的（比如是宣传品牌的，还是宣传项目或产品的）等
　　③ Basis for positioning judgment: Account positioning and promotional purposes (such as brand promotion, project or product promotion) can be analyzed from account name, profile, whether group buying is listed, and account video content, etc
　　② 爆款视频，一个视频能成为爆款，是直接了当的说明了用户的喜好，
　　② A popular video, a video that can become a popular product, is a direct indication of the user's preferences,
　　2. 爆款视频
　　2. Popular videos
　　① 但是视频能爆的原因有很多，所以要妥善选择！很多人会把“高赞”、“高评论”、“高转化”搞混淆，有些搞笑类的视频可能点赞量和评论量的数据很好，但对团购的转化不一定好，所以要注意区分哦
　　① But there are many reasons why videos can go viral, so it's important to choose wisely! Many people confuse "high likes", "high comments", and "high conversions". Some funny videos may have good data on likes and comments, but their conversion to group buying may not be good, so it is important to distinguish between them
　　② 爆款视频筛选方式：主要以团购售卖量、评价账号、评价内容作为判断依据
　　② Selection method for popular videos: mainly based on group buying sales volume, review accounts, and review content as the judgment criteria
　　一、我把XXX怎么样了?
　　1、 What have I done with XXX?
　　比如:我把闺蜜的化妆品全扔了。
　　For example, I threw away all of my best friend's cosmetics.
　　二、什么什么是一种怎样的体验?比如:花多少钱被三个美容师折腾三个小时是一种怎么样的体验?
　　2、 What is what kind of experience? For example: How much does it cost to be tossed around by three beauticians for three hours? What kind of experience is it?
　　具体要“模仿”什么？1. 账号名称、头图、简介很多美业商家不重视基础设置的三要素，但基础设置可以让用户直观的了解我们是做什么的，对我们账号是非常有用的。我们之前也有文章详细分析过，这里就不展开了。这里主要提一下，大家可以从一些优秀账号中模仿“简介”的描述2. 视频作品可以模仿的主要包含：视频内容（故事主线）、拍摄角度（环境、护理流程）、背景音乐、台词、视频封面等。对以短视频为主的抖音平台来说，这个是非常重要的。
　　What exactly do we need to 'imitate'? 1. Account name, header image, and introduction. Many beauty industry merchants do not attach importance to the three elements of basic settings, but basic settings can allow users to intuitively understand what we do, which is very useful for our account. We have analyzed it in detail in previous articles, so we won't delve into it here. Here we mainly mention that you can imitate the description of "Introduction" from some excellent accounts The main elements that can be imitated in video works include: video content (storyline), shooting angle (environment, nursing process), background music, dialogue, video cover, etc. This is very important for short video based Tiktok platforms.
　　三，如果是你怎么怎么样了，你会怎么办?
　　3、 What would you do if it were you?
　　比如:如果你脸上长痘了，千万别用这
　　For example, if you have acne on your face, don't use this
　　个，否则跑得太快。
　　Otherwise, run too fast.
　　四、我被谁谁谁上了一课。比如:开了九年美容院，
　　4、 I was taught a lesson by whoever. For example, I have been running a beauty salon for nine years,
　　居然被一个九七年的小姑娘上了一课。
　　I was actually taught a lesson by a little girl from 1997.
　　3. 视频标题、发布时间一个好的标题，往往能让一个视频数据暴涨，还有添加的话题，也是非常有参考性的。
　　3. A good video title and release time can often skyrocket a video's data, and the added topics are also very informative.
　　五、事情是这样的，我有一个朋友比如:我有一个朋友开了七年美容院，
　　5、 The thing is, I have a friend who has been running a beauty salon for seven years,
　　它让我彻底颠覆了对美颜的认知。去美容院的女人怎么了?比如:女人去美容院花前怎么了?把所有的时间都给了家务孩子工作，身心俱疲的时候，给自己两个小时休息保养的时间，这有错吗?说点什
　　It completely overturned my perception of beauty. What happened to the woman who went to the beauty salon? For example, what happened when a woman went to a beauty salon for a flower? Is it wrong to give oneself two hours of rest and maintenance when children are physically and mentally exhausted from household chores and work all their time? Say something

　　总结但是最重要的还是行动起来！实际操作起来无论开头好与坏，坚持下去总会有结果！最怕的还是犹豫、只看不行动！
　　Summary, but the most important thing is to take action! In practical operation, regardless of whether the beginning is good or bad, persisting will always lead to results! The scariest thing is still hesitation and watching without taking action!
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