Relatively speaking, pictures and videos are more persuasive and attract more attention than words, especially in showing the characteristics and operation steps of products. Among them, video can increase the time for visitors to stay at independent stations. Page dwell time is a factor for Google to judge the quality of independent stations, which is conducive to improving the ranking.

独立站图片不在少数，这里需要注意图片大小，图片过大影响独立站访问速度，继而影响网站排名。一般独立站标准的图片大小为小图小于60k，大图小于200k。利用建站平台可以轻松调节图片大小.

There are not a few independent station pictures. Here we need to pay attention to the picture size. Too large pictures will affect the access speed of independent stations, and then affect the website ranking. Generally, the standard picture size of independent stations is that the small picture is less than 60K and the large picture is less than 200K. The size of the picture can be easily adjusted by using the website platform

固定更新频率

Fixed update frequency

正常来说，持续输出高质量的内容能够被Google搜索引擎青睐。选择固定的时间点更新内容，内容保证质量，提供价值，2天一更比较合理。

Normally, continuous output of high-quality content can be favored by Google search engine. Choose a fixed time point to update the content, ensure the quality of the content and provide value. It is more reasonable to update the content every two days.

检查内容

Inspection contents

Google会对文章内容的可读性进行判断，如果文章出现低级错误，比如错别字、语病，影响浏览者阅读体验的同时不利于独立站自然搜索排名。

Google will judge the readability of the content of the article. If there are low-level errors in the article, such as typos and language defects, which affect the reading experience of visitors and are not conducive to the natural search ranking of independent stations.

对于外贸独立网站，文章内容时态和语法等问题尤其需要注意，千万不能出现式外语，可以使用工具进行拼写检查。

For independent foreign trade websites, we should pay special attention to the tense and grammar of the article content. There must be no Chinese foreign language. You can use tools to check spelling.