1下架不出单的商品：

1. Products that cannot be taken down for purchase:
   保持店铺的活跃度是关键，建议每天或每周上新10-15个商品。这不仅能提高店铺权童，还能确保每天都有流量进来。但同时，必须注意哪些商品长期没有销量，或者曝光很低，这些商品要及时下架，以避免浪费流量
   Maintaining the activity of the store is key, and it is recommended to add 10-15 new products every day or week. This not only enhances the store's authority, but also ensures that there is daily traffic coming in. But at the same time, it is necessary to pay attention to which products have no sales for a long time or have low exposure, and these products should be taken down in a timely manner to avoid wasting traffic
   2跟随热款：

2. Follow the hot trend:
   抓住市场上的热销趋势，模仿成功的爆款。可以通过精选联盟的TOP50、后台榜单等渠道寻找热销商品，直接引入到自己的店铺。商品的主图、标题和营销策略都可以借鉴这些热销品。同时，选品时要确保商品质量过关，因为若爆款商品质量差，客户的负面反馈会影响长期销量。
   Seize the hot selling trend in the market and imitate successful bestsellers. You can search for hot selling products through channels such as the TOP50 of selected alliances and backend rankings, and directly introduce them to your own store. The main image, title, and marketing strategy of the product can all draw inspiration from these popular products. At the same time, when selecting products, it is important to ensure that the quality of the goods is up to standard, as if the quality of popular products is poor, negative feedback from customers will affect long-term sales.
   3动销产品：
   3 dynamic sales products:
   要确保店铺内大部分商品都能实现销量。比如，如果你店铺有10个商品，致少7个商品需要有销量。每个商品的动销量达到3-5单，并且尽可能地多出单，才能为后续的达人带货打下基础。
   Ensure that most of the products in the store can achieve sales. For example, if your store has 10 products, at least 7 products need to have sales. The dynamic sales volume of each product should reach 3-5 orders, and as many orders as possible should be placed to lay the foundation for future influencer sales.

3. 

   

   
   4营销工具要活用：
   4 marketing tools to be used effectively:
   利用抖店的各种营销工具来促进销量，比如限时折扣、满减券、M杀活动等。通过每天轮换不同的产品进行促销活动，搭配店铺优惠券（如满减、折扣券等），可以有效刺激消费者购买欲望，提升店铺销量
   Utilize various marketing tools of Douyin store to promote sales, such as limited time discounts, full discount coupons, M-kill activities, etc. By rotating different products for promotional activities every day and pairing them with store coupons (such as discounts and discounts), it can effectively stimulate consumers' desire to purchase and increase store sales
   5提高商品入池几率：

4. Increase the chances of products entering the pool:
   为了提高商品入池的几率，选品时要注意以下几点：
   In order to increase the probability of products entering the pool, the following points should be noted when selecting products:
   优先选择性价比高、热度大的商品；商品的好评率要达到90%以上；店铺的TY粉丝数最好超过85%；保证店铺没有违规记录；商品的主图要精美，标题要符合平台的入池标准。
   Prioritize selecting products with high cost-effectiveness and high popularity; The positive review rate of the product should reach over 90%; The number of TY fans in the store should ideally exceed 85%; Ensure that the store has no violation records; The main image of the product should be exquisite, and the title should meet the platform's entry standards.
   总结
   summarize
   打造抖店爆款的关键在于“达人+商品卡”的双重推动。确保店铺有稳定的基础流量，并且TY粉丝数较高，就可以更容易与有带货能力的达人合作带动商品销量，成功打造爆款。
   The key to creating popular products on Douyin lies in the dual promotion of "influencers+product cards". By ensuring that the store has a stable base of traffic and a high number of TY fans, it is easier to collaborate with influencers with sales capabilities to drive product sales and successfully create popular products.
   而商品一旦爆单，也更容易得到平台推荐和流量支持。
   Once the product becomes a bestseller, it is also easier to receive platform recommendations and traffic support.
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