工欲善其事，必先利其器。”无论做什么，手里必须要有好的工具，这样才能事半功倍。
　　To do a good job, one must first sharpen their tools. ”No matter what you do, you must have good tools in hand in order to achieve twice the result with half the effort.
　　选对工具不走弯路。大家好呀，小真这些年做过大大小小不少的视频，今天就从七个维度给大家讲解一下新手做短视频必不可少的工具，一点点经验希望能帮到大家。
　　Choose the right tool and avoid detours. Hello everyone, Xiao Zhen has made many videos of various sizes over the years. Today, I will explain the essential tools for beginners to make short videos from seven dimensions. I hope this experience can be helpful to everyone.
　　视频拍摄工具
　　Video shooting tools
　　（1）拍摄设备：手机、iPad、单反
　　(1) Shooting equipment: mobile phone iPad、 DSLR
　　（2）辅助工具：拍摄三脚架、手持云台、稳定器、麦克风、补光灯
　　(2) Auxiliary tools: shooting tripod, handheld gimbal, stabilizer, microphone, fill light
　　视频剪辑工具
　　Video editing tool
　　1. 剪映
　　1. Jianying
　　作为唯一一款可以在Mac、Windows、安卓、iOS全平台下都可以运行的剪辑软件，自带大量花字、贴纸、音效、素材及转场特效，自带美颜功能，语音自动识别且自动打上字幕，应付日常短视频创作完全够用～
　　As the only editing software that can run on all platforms including Mac, Windows, Android, and iOS, it comes with a large number of flower characters, stickers, sound effects, materials, and transition effects. It also has beauty features, automatic voice recognition, and automatic subtitling, which is completely sufficient for daily short video creation
　　2. 快剪辑
　　2. Quick editing
　　正版素材海量模板，视频剪辑全方位支持，画面、文本、音乐等资源非常多，它有一键成品、图文成片、拍摄和提词器等功能，还支持AI智能视频编辑，助力顺利进阶。
　　There are massive templates for genuine materials, comprehensive support for video editing, and a wide range of resources including images, text, music, etc. It has functions such as one click production, image and text composition, shooting, and teleprompter. It also supports AI intelligent video editing to facilitate smooth progress.
　　3. 快影
　　3. Fast Shadow
　　作为快手指定的视频编辑工具，一键成片、文案成片、游戏成片、剪同款、热门教程以及素材中心，支持分段调节原视频音量，好用！
　　As a video editing tool designated by Kwai, it can be used in one click, copy, game, cutting, popular tutorials and material center. It supports segmental adjustment of the original video volume, which is easy to use!
　　4. PR
　　4. PR
　　要说专业，还是PR更专业。提供采集、剪辑、调色、美化音频、字幕添加、输出、DVD刻录等一整套流程，是专业人士和视频爱好者必不可少的视频编辑工具。
　　Speaking of professionalism, PR is more professional. Providing a complete set of processes including collection, editing, color grading, audio beautification, subtitle addition, output, DVD burning, etc., it is an essential video editing tool for professionals and video enthusiasts.
　　强大的Adobe家族作为支持，像很多人使用的Photoshop还有AE，这些软件和PR之间的兼容性都非常好，可以协同完成很多复杂的工作，身为老牌剪辑软件，大家很轻松就能在网上找到海量的第三方插件，使用平台也不受限制。
　　Supported by the powerful Adobe family, such as Photoshop and AE, which many people use, these software have excellent compatibility with PR. They can collaborate to complete many complex tasks. As a veteran editing software, it is easy to find a large number of third-party plugins online, and the platform is not restricted.
　　但PR对电脑性能要求比较高，且采用的是订阅制的购买方式，价格也都不便宜……
　　But PR requires high computer performance and adopts a subscription based purchasing method, and the prices are not cheap
　　具体如何选择剪辑软件呢？看到这里，相信大家都已经有想法了，我就不多赘述啦！
　　How to choose editing software specifically? Seeing this, I believe everyone already has an idea, so I won't go into too much detail!
　　视频素材
　　Video material
　　1. VJ师
　　1. VJ Engineer
　　大量视频素材，AE模板和音乐素材，作为素材共享平台网站，有VJ师网和设计师可以通过售卖素材作品获得收益。平台视频够全面够专业，也够贵。
　　A large amount of video materials, AE templates, and music materials, as a material sharing platform website, VJ Teacher Network and designers can generate revenue by selling material works. The platform videos are comprehensive, professional, and expensive enough.
　　2. Coverr
　　2. Coverr
　　每个视频都是满满大片感，质感没话说，关键还免费，每周持续更新7条精美视频。作为一个全球性网站，素材多，分类广，像实物、自然、科技、人物、情绪等，基本各个方面都有涉及。同时支持免费下载，还可商业用途，不能商用的素材也可以下载，但会有网站水印。
　　Each video is full of blockbusters, with impeccable quality, and the key is free. We continuously update 7 exquisite videos every week. As a global website, it has a wide range of materials and classifications, covering various aspects such as physical objects, nature, technology, characters, emotions, etc. It also supports free downloads and can be used for commercial purposes. Materials that cannot be used for commercial purposes can also be downloaded, but there will be website watermarks.
　　需要注意的是，必须英文搜索，搜索前别忘了翻译成英文。
　　It should be noted that the search must be conducted in English, and don't forget to translate it into English before searching.
　　3. Pexels
　　3. Pexels
　　如果说哪个平台不登录也能搜索查看下载，绝对得看pexels。作为一个完全免费的视频素材网站，需要什么素材，直接搜索框搜关键词就能得到各种类型的高清素材。只要看过的人都呼宝藏，还不赶快来。
　　If any platform can search, view, and download without logging in, it definitely depends on Pixels. As a completely free video material website, you can directly search for various types of high-definition materials by searching for keywords in the search box. Everyone who has seen it calls for treasure, come quickly.
　　4. Videvo
　　4. Videvo
　　这和前三个平台不同，也支持关键词搜索。如果上几个网站没找到需要的素材，可以在videvo试试。提供丰富的高清HD和4K视频，还有大量的Free音乐和声音特效，能有效解决视频剪辑中的痛点需求。
　　This is different from the previous three platforms and also supports keyword search. If you can't find the materials you need on several websites, you can try them on videvo. Provide rich high-definition HD and 4K videos, as well as a large number of free music and sound effects, which can effectively solve the pain points in video editing needs.
　　5. Life of Vids
　　5. Life of Vids
　　如果你想拍日常生活类视频，苦于没有素材，那就看看LifeofVids，海量生活类视频，个人和商业都没有版权限制。
　　If you want to shoot daily life videos and struggle with a lack of materials, then look at LifeofVids, a massive collection of lifestyle videos with no copyright restrictions for both personal and commercial use.
　　新手做短视频时，比较棘手的两个问题是不会拍也不会剪，想找些素材练手或者找些案例学习构图和拍摄，不知道怎么找的，就看上面5大网站，高清4K无水印……
　　When making short videos for beginners, the two tricky issues are not knowing how to shoot or cut. They want to find some materials to practice their skills or learn composition and shooting through case studies. If they don't know how to find them, they can refer to the top 5 websites for high-definition 4K without watermarks
　　音效素材
　　Sound effect materials
　　1. 淘声网
　　1. Taosheng Network
　　这是一个声音搜索引擎，可以在这里搜索各种类型的音效和配乐。如果想找些刁钻奇怪的音效，不妨来看看。
　　This is a sound search engine where you can search for various types of sound effects and music. If you want to find some tricky and strange sound effects, you may want to take a look.
　　作为音乐素材聚合搜索网站，探索全球音乐1000,000+声音资源库，数据来源于耳聆网、freesound、looperman等国内外众多知名声音平台，音频免费授权，让大家免版权困扰。
　　As a music material aggregation search website, we explore a global music resource library of over 1000000 sound resources, sourced from well-known sound platforms such as Erling, Freesound, Looperman, etc. The audio is licensed for free, allowing everyone to avoid copyright issues.
　　2. 耳聆网
　　2. Ear Listening Network
　　耳聆网，免费下载各种音效和配乐，类型包括自然、生活、人声、器乐等，支持源文件和下载器下载。每个音频都表明格式、大小和使用协议，非常人性化。部分声音支持免费且商用，但音效素材有限。
　　Erling Network provides free downloads of various sound effects and music genres, including natural, everyday, vocal, instrumental, etc. It supports source file and downloader downloads. Each audio indicates the format, size, and usage protocol, which is very user-friendly. Some sounds are supported for free and commercial use, but the sound effects materials are limited.
　　3. 爱给网
　　3. Love for the internet
　　爱给网，专注免费素材分享，超大音效和配乐库，各种音效和配乐都有，大多可免费下载，但使用时要注意右方信息，看是否可商用。
　　Aige.com focuses on free material sharing, with a large library of sound effects and music. It offers a variety of sound effects and music, most of which can be downloaded for free. However, when using it, please pay attention to the information on the right to see if it is commercially available.
　　4. Zapsplat
　　4. Zapsplat
　　zapsplat，汇聚海量互联网音乐资源，涵盖各种类目、风格的曲目，平台有版权可以放心使用，使用界面简单易懂，不同情绪的音乐选项配有emoj，找素材也不觉得乏味。
　　Zapsplat gathers a large amount of Internet music resources, covering all kinds of categories and styles of songs. The platform can be used safely with copyright. The interface is simple and easy to understand. Music options with different emotions are equipped with emoj, so it is not boring to find materials.
　　5. Jamendo
　　5. Jamendo
　　Jamendo，官方号称有250,000+免版税的音乐曲目，包含任何项目音乐库，包含所有权利，大家可以放心使用。
　　Jamendo officially claims to have over 250000 royalty free music tracks, including any project music library and all rights, so everyone can use them with confidence.
　　文案素材
　　Copywriting materials
　　1. 名言通
　　1. Famous sayings
　　名言通，提供高质名言专业网站，收集超多古文诗歌、名人名言、影视台词，界面简洁，每个类别中还有细分，方便查找不同内容主题。也可以直接搜索关键词，输入作者、作品或想要的主题都行……用于扩写文章，丰富内容很有帮助。
　　Mingmingtong provides a high-quality professional website for famous quotes, collecting a large number of ancient poems, famous quotes, and film and television lines. The interface is simple, and each category is subdivided for easy searching of different content topics. You can also directly search for keywords, enter the author, work, or desired topic... It is very helpful to expand the article and enrich the content.
　　2. 文案狗
　　2. Copywriting Dog
　　文案狗，专注谐音梗，输入关键字就能生成五花八门的成语或者歇后语，很绝。除了写文案、段子、简单的广告语，自己发圈抖个机灵也能用上，不费力，很方便。
　　Copywriting dog, focusing on puns and puns, can generate a variety of idioms or allegorical phrases by entering keywords, which is amazing. In addition to writing copy, jokes, and simple advertising slogans, it is also easy and convenient to use it by posting on social media and using it cleverly.
　　3. 句子控
　　3. Sentence control
　　句子控，金句素材库，名人名言、电影台词、书籍摘抄，能随时随地摘取好句，可以选择不同的句子类型，像励志、哲理、爱情、友情等，种类丰富，只需输入关键字就能很快检索，非常方便～
　　Sentence Control, Golden Sentence Material Library, Celebrity Quotes, Movie Quotes, Book Excerpts, You can extract good sentences anytime and anywhere, You can choose different types of sentences, such as inspirational, philosophical, love, friendship, etc., Rich in variety, Just enter keywords to quickly search, very convenient~
　　4. 毒鸡汤
　　4. Poisonous Chicken Soup
　　毒鸡汤，这个软件可以说是日历软件，妥妥的扎心语录，每天都会更新新句。干了这碗还有下碗。
　　Poison Chicken Soup, this software can be said to be a calendar software, with heartfelt quotes that are updated every day. After finishing this bowl, there will be another bowl.
　　下面还有大家的毒评，真实又扎心……脑袋不够清醒？总感觉生活很累，喝点毒鸡汤，分分钟让你清醒过来。
　　Below are everyone's toxic comments, real and heart wrenching... Are you not clear headed enough? Life always feels tiring, drink some poisonous chicken soup to wake you up in minutes.
　　素材
　　Material
　　1. 稿定设计
　　1. Draft design
　　稿定设计，非常适合有媒体素材设计需求的朋友，多应用场景可供选择，其中有公众号、手机海报、视频、小红书模板可供选择，没有PS基础的设计小白，轻松出设计，还有网页UI设计和黑科技加持，分分钟出点海报图、封面图、广告图。
　　The draft design is very suitable for friends with media material design needs. Multiple application scenarios are available, including official account, mobile posters, videos, and small red book templates. The design of Xiaobai, which has no PS foundation, is easy to produce designs, as well as web UI design and black technology support. Poster maps, cover maps, and advertising maps are available every minute.
　　2. 图怪兽
　　2. Monster Image
　　一款汇集各类模板的制图神器，海报制作、照片拼图、视频、logo模板应有尽有，可自选制作的风格，一键抠图，对于 PS一窍不通的人来说真的是大救星。
　　A graphic tool that gathers various templates, including poster making, photo collages, videos, and logo templates, with customizable styles and one click cutout. It is truly a lifesaver for those who are completely clueless about Photoshop.
　　3. 觅元素
　　3. Searching for elements
　　设计元素的免费下载网站，提供优质png素材、高清背景素材、素材、设计素材，找高清版权素材就去觅元素。
　　A free download website for design elements, providing high-quality PNG materials, high-definition background materials, materials, and design materials. If you are looking for high-definition copyrighted materials, go find the elements.
　　4. 花瓣网
　　4. Petal net
　　设计师寻找灵感的天堂！素材领导者，帮你采集、发现网上你喜欢的事物……素材量巨大，电商方面需要的也可以搜索查找，日常灵感激发必看。
　　A paradise for designers seeking inspiration! Material leader, helping you collect and discover things you like online... With a huge amount of materials, you can also search and find what you need in e-commerce. It is a must-have for daily inspiration.
　　5. 醒图
　　5. Wake up image
　　醒图app是一个功能强大的手机P图软件，可以为你带来全面的照片编辑和修图效果。
　　Xingtu app is a powerful mobile photo editing software that can bring you comprehensive photo editing and retouching effects.
　　软件内带来智能的美颜效果，美颜强度都可以自己调节，并且有着多种方案，为你打造出清晰风格的照片，摆脱油腻的P图风格。在这里还有手动修图的功能，对于有时间有精力的用户，完全可以打造出属于自己风格的P图玩法。
　　The software brings intelligent beauty effects, and the beauty intensity can be adjusted by oneself. There are multiple schemes to create clear and stylish photos for you, getting rid of the greasy P-picture style. There is also a manual photo editing function here, which allows users with time and energy to create their own style of photo editing gameplay.
　　选题
　　Topic selection
　　什么选题方向容易火？
　　What topic direction is easily popular?
　　幽默喜剧类，生活技巧类（通俗易懂、实用性强、讲解方式有趣、标题新颖具体），时尚美妆类，科技数码类，美食类……
　　Humorous comedy, life skills (easy to understand, practical, interesting explanations, novel and specific titles), fashion and beauty, technology and digital, food

　　短视频选题应遵循的四个原则
　　Four principles to follow when selecting short video topics
　　1） 选题内容一定要坚持用户导向。接地气，贴近用户，以用户需求为目。
　　1) The topic selection must adhere to user orientation. Grounded gas, close to users, with user needs as the goal.
　　2）视频选题内容应该以价值输出为宗旨，要输出有价值的干货，我们做短视频节目输出的内容一定是对大众有益的。
　　2) The content of video topic selection should be aimed at value output, and valuable practical knowledge should be output. The content we produce for short video programs must be beneficial to the public.
　　3） 保证选题内容的垂直度，垂直内容才能吸引精准粉丝，提高我们专业领域的影响力。
　　3) Ensure the verticality of the topic selection content, as only vertical content can attract precise fans and enhance the influence of our professional field.
　　4）选题内容应多结合行业热点或网络热点，网络热点跟的紧，可以在短时期内得到大量的流量曝光，对提升视频播放量和吸引粉丝有非常重要的影响。
　　4) The content of the topic should be combined with industry or internet hotspots. Keeping up with internet hotspots can generate a large amount of traffic exposure in a short period of time, which has a very important impact on increasing video views and attracting fans.
　　此外，还要考虑更新的频率，制作的难易程度，话题的差异性，选题视角以及行动成本。
　　In addition, it is necessary to consider the frequency of updates, the difficulty of production, the differences in topics, the perspective of topic selection, and the cost of action.
　　本文由 济南短视频运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.cn/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.