随着短视频的兴起，越来越多的人开始涉足这个领域，希望通过创作短视频来展示自己的才华和创意，或者实现自己的商业目标。然而，对于新手来说，要想在短视频领域取得成功并非易事，因为在这个过程中会遇到很多坑。创始人讲堂舒豫将为大家分享新手做短视频一定会踩的几个大坑。
　　With the rise of short videos, more and more people are entering this field, hoping to showcase their talents and creativity or achieve their business goals through creating short videos. However, for beginners, achieving success in the field of short videos is not an easy task, as there will be many pitfalls in the process. Founder's Lecture Hall, Shu Yu, will share with you several big pitfalls that beginners will definitely step into when making short videos.

　　一、缺乏明确的定位和规划
　　1、 Lack of clear positioning and planning
　　很多新手在制作短视频时，往往缺乏明确的定位和规划，导致内容杂乱无章，无法吸引观众的注意力。要想在短视频领域获得成功，首先要明确自己的定位和目标受众，并针对受众需求制定相应的内容策略。同时，还要根据定位和策略，对拍摄、剪辑、推广等各个环节进行规划，确保整个制作流程有条不紊。
　　Many beginners often lack clear positioning and planning when making short videos, resulting in disorganized content that fails to capture the audience's attention. To succeed in the field of short videos, one must first clarify their positioning and target audience, and develop corresponding content strategies based on audience needs. At the same time, according to positioning and strategy, planning should be made for various aspects such as shooting, editing, and promotion to ensure that the entire production process is orderly.
　　二、内容质量差
　　2、 Poor content quality
　　内容质量是吸引观众的重要因素之一。很多新手在制作短视频时，往往忽略了内容的质量，导致观众不愿意观看或转发。要想提高内容质量，首先要有好的创意和剧本，同时要注意拍摄和剪辑技巧，保证画面流畅、音效清晰。此外，还要注重细节，比如字幕、配乐等，都能为视频加分。
　　Content quality is one of the important factors that attract audiences. Many beginners often overlook the quality of content when making short videos, resulting in viewers being unwilling to watch or share them. To improve content quality, one must first have good creativity and script, while also paying attention to shooting and editing techniques to ensure smooth visuals and clear sound effects. In addition, attention should be paid to details such as subtitles, music, etc., which can add points to the video.
　　三、不重视推广
　　3、 Not valuing promotion
　　制作出好的短视频只是第一步，要想让更多人看到你的作品，还需要进行有效的推广。很多新手认为只要制作出好的内容，观众自然会来，但实际上这种想法是错误的。要想让更多人看到你的作品，需要积极利用社交媒体、短视频平台等渠道进行推广。同时，还可以通过合作、赞助等方式扩大影响力。
　　Creating good short videos is just the first step. To make your work visible to more people, effective promotion is also needed. Many beginners believe that as long as good content is produced, the audience will naturally come, but in reality, this idea is wrong. To make your work visible to more people, it is necessary to actively utilize channels such as social media and short video platforms for promotion. Meanwhile, influence can also be expanded through cooperation, sponsorship, and other means.
　　四、缺乏耐心和毅力
　　4、 Lack of patience and perseverance
　　短视频的制作需要时间和精力的投入，但很多新手往往缺乏耐心和毅力，难以持续地创作和发布内容。要想在短视频领域获得成功，需要有持之以恒的心态，不断尝试新的内容和形式，保持对市场的敏感度和适应性。同时，还要善于总结经验和教训，不断优化自己的制作流程和策略。
　　The production of short videos requires time and effort investment, but many beginners often lack patience and perseverance, making it difficult to continuously create and publish content. To succeed in the field of short videos, one needs to have a persistent attitude, constantly try new content and forms, and maintain sensitivity and adaptability to the market. At the same time, one should also be good at summarizing experience and lessons, constantly optimizing their production process and strategy.
　　五、忽视数据分析
　　5、 Neglecting data analysis
　　数据分析是优化短视频制作的重要手段之一。通过数据分析，可以了解观众的喜好、观看习惯、留存率等信息，从而调整自己的内容和推广策略。然而，很多新手往往忽视了数据分析的重要性，导致无法有效地提升视频质量和观众体验。因此，建议新手要注重数据分析，通过数据反馈不断优化自己的作品。
　　Data analysis is one of the important means to optimize short video production. Through data analysis, it is possible to understand audience preferences, viewing habits, retention rates, and other information, in order to adjust one's content and promotion strategies. However, many beginners often overlook the importance of data analysis, resulting in an inability to effectively improve video quality and audience experience. Therefore, it is recommended that beginners pay attention to data analysis and continuously optimize their works through data feedback.
　　新手在制作短视频时一定要避免以上几个大坑。只有明确自己的定位和规划、注重内容质量和推广、保持耐心和毅力、善于利用数据分析工具，才能够在短视频领域获得成功。同时，还要不断学习和探索新的创作方式和市场动态，保持敏锐的洞察力和创新能力。通过不断的努力和实践，相信每位新手都能在短视频领域创造出属于自己的精彩内容。
　　Novices must avoid the above pitfalls when making short videos. Only by clarifying one's own positioning and planning, focusing on content quality and promotion, maintaining patience and perseverance, and being good at using data analysis tools, can one achieve success in the field of short videos. At the same time, it is necessary to constantly learn and explore new creative methods and market trends, maintain keen insight and innovation ability. Through continuous effort and practice, I believe that every novice can create their own exciting content in the field of short videos.