上市集团的网站企业会有更高的关注度，长期的发展需要网站不断迭代更新内容，我们都知道二八定律，20%的人占据着80%的资源，发展到上市、集团的这类企业都是有硬实力的，我们建设网站需要从企业所处行业的解决方案考虑这类企业的内容维护及品牌统一视觉形象。
　　The website companies of listed groups will have higher attention, and long-term development requires the website to constantly iterate and update content. We all know the 80/20 rule, where 20% of people occupy 80% of resources. Companies like listed and group companies have strong capabilities. When building a website, we need to consider the content maintenance and brand unified visual image of these companies from the perspective of their industry solutions.

　　一、三大思维
　　1、 Three major ways of thinking
　　1. 时间思维权威与实力是企业最需体现的，我们会更加注重网站的严谨与精细程度，大气的图片设计与更合适的排版布局。跨地区、跨行业的特征明显，子公司分布众多，一个集团旗下可能有众多分公司需要搭建单独的网站，统一的视觉规范，是我们需要考虑的。而主公司的严谨规整的布局是最安全的，正式、正规、有条理加上一点创新，是我们较为推荐的，我们力求在15秒内让用户了解我们的企业实力，并在查阅我们旗下所有网站的时候一眼就识别是同一家集团所属，通过互联网庞大的网站统一视觉标准去体现实力是我们的方式之一。
　　1. Time thinking authority and strength are the most important aspects that enterprises need to demonstrate. We will pay more attention to the rigor and refinement of the website, as well as the atmospheric image design and more suitable layout. The cross regional and cross industry characteristics are obvious, with numerous subsidiaries distributed. A group may have multiple subsidiaries that need to build separate websites, and a unified visual standard is what we need to consider. The strict and orderly layout of the main company is the safest. We recommend it to be formal, formal, orderly and a little innovative. We strive to let users understand our enterprise strength within 15 seconds, and identify the ownership of the same group at a glance when looking at all our websites. One of our ways is to unify visual standards through the huge Internet websites to reflect our strength.
　　2. 品牌思维
　　2. Brand thinking
　　上市意味着实力，企业与企业最终都是资本与用户的竞争，我们需要在我们的品牌意识里面了解我们所在的市场，贝壳找房的前身链家2010年到2012年通过收购与并购开了2000家门店，收购最好的地段、最好的位置、最好的团队、房源客源经纪人人才全部收购，品牌思维我们需要增加一个概念叫做值钱，商业模式对，资本就会更多的赋能，那品牌发展就会越来越大。放在网站这个名片展示的载体上讲，我们需要让这张名片展示出企业真的很值钱，企业的规模、资产、人才、产业布局、子公司、完善的留资版块等都是我们需要规划进网站的。
　　Listing means strength, and ultimately, both companies compete with capital and users. We need to understand the market we are in within our brand awareness. From 2010 to 2012, the predecessor of Beike Zhaofang, Lianjia, opened 2000 stores through acquisitions and mergers, acquiring the best locations, teams, and talent from real estate agents. We need to add a concept called value to our brand thinking. With the right business model, capital will empower us more, and the brand development will continue to grow. On the website as a platform for displaying business cards, we need to make this business card show that the enterprise is really valuable. The scale, assets, talents, industrial layout, subsidiaries, and a complete capital retention section of the enterprise are all things we need to plan into the website.
　　3. 商业思维企业不断做大的过程是不断融资的过程，不仅仅是资本而是资源，渠道、人才、技术，把企业变成一个公众型企业，为更多的人负责，跟更多的人产生链接，越多的人参与到企业投资，越多人希望企业更加成功，我们需要绑定更多的人参与到我们企业的发展，核心人才的链接、上下游的链接、员工的链接、投资机构的链接，我们需要赋予企业更多的想象的空间，上市是一个新的起点，所以在我们的网站建设当中，我们会沟通到很多客户，有些客户对网站的概念还停留在我只是一个展示而已，而在我们极简慕枫看来，上市集团的网站不仅仅是一个网站，而是更多人希望你成功的一个载体，我们需要通过这个载体与各个资源进行链接，然后让这个网站在互联网上发挥它最大的影响力。
　　3. Business Thinking: The process of continuously growing a company is a process of continuous financing, not just capital but resources, channels, talents, and technology. To turn the company into a public enterprise, responsible for more people, connecting with more people, and involving more people in corporate investment and hoping for greater success, we need to bind more people to participate in the development of our company. We need to give the company more room for imagination, including links to core talents, upstream and downstream links, employee links, and investment institution links. Listing is a new starting point, so in our website construction, we will communicate with many customers. Some customers' concepts of the website are still limited to just a display, while in our extremely simple website, we need to give the company more space for imagination. In Mu Feng's opinion, the website of a listed group is not just a website, It is a carrier that more people want you to succeed. We need to link with various resources through this carrier, and then let this website exert its greatest influence on the Internet.
　　二、黄金15秒落地方案1. 上市集团的网站规划不同点立足于不同行业不同的市场环境与目标群体，上市集团在网站需求上有一定的共性。主要是以下四个方面：视觉方面：统一企业视觉识别系统上市集团是企业达到的一个实力阶段，在考虑到网站内容结构完整的基础上，我们需要进一步的输入企业的实力，通过更加严谨的布局以及更加精致的细节，我们需要花费更多的时间，确保企业官网完美输入内容。
　　2、 Golden 15 second landing plan 1 The website planning of listed groups is based on different market environments and target groups in different industries, and listed groups have certain commonalities in website requirements. Mainly in the following four aspects: visual aspect: unified enterprise visual identity system. The listing of the group is a stage of strength achieved by the enterprise. Considering the complete content structure of the website, we need to further input the strength of the enterprise. Through more rigorous layout and more exquisite details, we need to spend more time to ensure the perfect input of content on the official website of the enterprise.
　　网站内容维护方面：便于跨部门协作维护不同部门之间配合完成网站的内容更新，这个需要有良好的后台协作系统，并拥有一个便捷的审核功能，确保更新及时并且确保内容不出错。
　　In terms of website content maintenance, it is convenient for cross departmental collaboration to maintain the cooperation between different departments to complete website content updates. This requires a good backend collaboration system and a convenient review function to ensure timely updates and error free content.
　　布局方面：严谨为基础考虑到网站应用人群的广泛性，我们需要网站有更好的兼容性与适配，确保用户随时随地可以浏览到的优质不出错的网站。
　　In terms of layout: Based on rigor and considering the wide range of website application users, we need the website to have better compatibility and adaptation, ensuring that users can browse high-quality and error free websites anytime and anywhere.
　　体验感：传递用户实力感与优质差异的创新体验
　　Experience: Innovative experience that conveys users' sense of strength and high-quality differences
　　上市网站我们强调严谨严肃，恢弘大气的感觉结合细节及动态打造不一样的体验感。
　　We emphasize a rigorous and serious approach to the listed website, combining details and dynamics to create a unique experience.
　　2. 需求分析2.1 项目背景网站目的：短期宣传/中期赋能/长期沉淀 不管是哪个行业的上市公司，最终的目的是要获取效益，获得更多的资金与更多的用户2.2 上市网站调研 我们所做的网站分析，更多是分析优质浏览量、高转化率的网站，我们会分析这些栏目存在的共性，得出用户行为习惯最佳阅读方式及版面呈现方法。 3. 网站内容整理及栏目规划 原始数据->分类整理->主次结构与视觉优先级逻辑->板块呈现 在此类企业的版块规划中，在基础栏目之外，我们需要规划投资者关系、公告等上市公司所需要公示的栏目。
　　2. Requirements Analysis 2.1 Project Background Website Purpose: Short term Promotion/Mid term Empowerment/Long term Accumulation Regardless of which industry the listed company is in, the ultimate goal is to obtain benefits, more funds, and more users. 2.2 Listed Website Research Our website analysis focuses more on analyzing high-quality websites with high page views and conversion rates. We will analyze the commonalities among these columns and determine the best reading and layout presentation methods for user behavior habits. three Website content organization and column planning raw data ->classification organization ->primary and secondary structure and visual priority logic ->section presentation in the section planning of such enterprises. In addition to the basic columns, we need to plan columns such as investor relations and announcements that listed companies need to publicize.
　　4. 黄金15秒设计点提炼和整理需求分析及同行分析的结论，从而高效抓取设计点并通过发散思维打造品牌视觉点。
　　4. Extract and organize the requirements analysis and peer analysis conclusions of the 15 second golden design points, in order to efficiently capture the design points and create brand visual points through divergent thinking.
　　4.1 启发点通过整合同行的优点及带来的启发，我们需要取其精华，结合自身产品通过设计进行进一步品牌加持。
　　4.1 Inspiration point By integrating the advantages and inspiration of peers, we need to take its essence and further brand blessing through design combined with our own products.
　　4.2 机会点通过描述同行的缺点和己方产品的机会，尽可能避免犯一些“常识性”错误，例如上市公司的网站去做一些花里胡哨的好似创新的动态效果。
　　4.2 Opportunity Points: By describing the shortcomings of peers and the opportunities of our own products, we try to avoid making some "common sense" mistakes as much as possible, such as creating flashy and innovative dynamic effects on the websites of listed companies.
　　4.3 目标点我们会结合黄金15‘设计关键点来帮您确定好网站整体视觉目标、行为目标、交互目标、品牌目标，从而让用户快速落地，在浏览网页的有限时间内产生活跃的用户信息。我们会通过便捷的在线会话及方便的表单留言实时获取客户，并通过打造私域流量，为客户产生黏性创造空间。
　　4.3 Target Points: We will combine the key design points of the Golden 15 'to help you determine the overall visual, behavioral, interactive, and brand goals of the website, so that users can quickly land and generate active user information within the limited time of browsing the webpage. We will obtain customers in real-time through convenient online conversations and convenient form messages, and create space for customer stickiness by creating private domain traffic.
　　5. 疯狂灵感我们设计从来不是埋头苦干，网站设计需要商业性，商业需要市场验证，我们需要整理大量网站快速获得启发，遵循几个找灵感的原则，按照我们上面确定的“定位”“目标词”“心智模型”为基础进行海量搜索，并通过① 收集；② 提取；重复1与2，来达到最大化的输入输出。
　　5. Crazy Inspiration: Our design is never hard work. Website design requires commercialization, and commercialization requires market validation. We need to organize a large number of websites to quickly gain inspiration, following several principles of finding inspiration. Based on the "positioning", "target words", and "mental intelligence model" we have determined above, we conduct massive searches and collect them through ①; ② Extraction; Repeat steps 1 and 2 to achieve maximum input and output.
　　6. 设计落地6.1 以统一的视觉体系为基础做思维散发企业需要一份完整的VI、CI去规范视觉文化系统。再结合手册去创新我们的布局版式。
　　6. Design implementation 6.1 Based on a unified visual system for thinking dissemination, enterprises need a complete VI and CI to standardize the visual culture system. Combine the manual to innovate our layout layout.
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