评论区是用户在刷视频的时候，唯一能够与视频进行互动的地方，一个精彩的评论，往往能够引爆评论区，甚至还能增加视频的话题性，创造传播点，从而让视频更快的上热门，实现快速的涨粉。

The comment section is the only place where users can interact with videos when browsing. A wonderful comment can often ignite the comment section, even increase the topic of the video, create a point of dissemination, and make the video more popular and quickly gain followers.

PART.01 / 评论区有3大好处！

PART.01/The comment section has 3 major benefits!

第一，含金量高。

Firstly, it has a high gold content.

所有的数据都可以造假，但评论区的造假成本非常高。一个博主的评论区有人气，而且评论区非常的有营养，那么大家都会觉得他这个人是真的很厉害。

All data can be falsified, but the cost of falsification in the comment section is very high. A blogger's comment section is very popular and nutritious, so everyone will think that he is really impressive.

第二，评论区是一个很好沉淀铁粉的地方。

Secondly, the comment section is a great place to deposit iron powder.

粉丝如果有跟你交流的欲望，一来二去大家也成为朋友了。评论区一片荒凉的人是不会有铁粉的。

If fans have the desire to communicate with you, they will become friends one after another. People in the comments section who are desolate will not have iron fans.

第三，提高完播率。

Thirdly, increase the completion rate.

打字它需要花时间，评论区可以大大的延长用户停留的时间。

Typing takes time, and the comment section can greatly extend the user's stay time.

那么，要怎样做才能让我们的评论区“热闹”起来呢？

So, what can we do to make our comment section "lively"?

PART.02 / 评论区人气提升方法

PART.02/Methods for increasing popularity in the comment section

a.结尾设置问题。比如，有些人会在结尾的时候来一句脑筋急转弯，引起很多人在评论区说出答案。

a. End setting issue. For example, some people may end with a mental twist, causing many people to say the answer in the comments section.

b.向粉丝提问或者是征求意见的方式。比如说：“你看我今天换了一身穿衣的风格，大家喜欢吗？”“我今天做的这道菜，大家给几分。”

b. Asking questions or soliciting opinions from fans. For example, "Do you like the way I dressed today?" "How would you rate the dish I made today?"

c.设置细节。比如说在视频结尾的时候来一句“我发完视频才发现我家猫在背后捣乱。等会儿就去收拾它。”很多人都会好奇，再去把视频翻看一遍，既增加了停留时长和复播率，又会让人有好奇心的评论。

c. Set details. For example, at the end of a video, saying "I only realized after posting the video that my cat was causing trouble behind my back. I'll go clean it up later." Many people become curious and go over the video again, which not only increases the length of stay and replay rate, but also creates curious comments.

PART.03 / 自评运营技巧

PART.03/Self evaluation of operational skills

1.提出疑问型。

1. Questioning type.

通过评论区向观众提出一个问题，可以是与视频相关的，也可以是天马行空的。只要足够有趣和吸睛就好。

Ask the audience a question through the comment section, which can be related to the video or imaginative. As long as it is interesting and eye-catching enough.

2.人设型。

2. Personality type.

评论区是与粉丝进行沟通、拉近粉丝距离的重要渠道，可以很好地增强人设。所以我们可以在评论区进行一些符合人设的自评。像「钟小棵」这个博主，每条视频里都会有一条很戏精的自评，而每一条点赞都非常的高。

The comment section is an important channel for communicating with fans and bringing them closer together, which can effectively enhance their persona. So we can conduct some personalized self-assessment in the comments section. For bloggers like "Zhong Xiaoke," there is a very impressive self review in every video, and every like is very high.